Ericsson (NASDAQ:ERIC) today announced that its Multiscreen Self-Care solution has won a Global Telecoms Business Innovation Award for Consumer Service Innovation. Ericsson was recognized for its successful implementation with Ooredoo Tunisia, the largest private telecoms operator in Tunisia. Ooredoo Tunisia used the service to launch a self-care portal that improved sales and reduced costs. The award was presented at an awards ceremony held in London on May 14. The Global Telecoms Business Innovation Awards highlight innovative projects in the global telecommunications industry, led by service providers and their technology suppliers.
Ooredoo Tunisia wanted to deliver a superior user experience to differentiate itself from competitors. In a largely prepaid market, Ooredoo Tunisia accomplished this by providing subscribers with a self-care portal to help them better control spending. To date, the solution has provided Ooredoo Tunisia with significant benefits, including a 50 percent increase in data uptake on prepaid packages amongst 2G users and a more than 50 percent increase in 3G data package adoption.
"Supporting a broad range of customer needs, preferences and devices requires a toolset that makes it easy to quickly embrace and capitalize on dynamic market changes," said Mr. Jalel Kamoun, IT Director, Ooredoo Tunisia. "Ericsson Multiscreen Self-Care gives us exactly what we need to better understand and serve our users, target new segments and verticals, personalize offers and open new revenue streams – all without having to invest in new technologies."
The portal that Ooredoo Tunisia rolled out makes it quick and simple for its subscribers to buy purchase credits, access new services and keep close tabs on how much they are spending. The ability to control spending is an especially popular feature in prepaid markets, where users are often hesitant to try new services in order to avoid ‘bill shock’.
The service deployed by Ooredoo Tunisiais based on Ericsson’s Service Enablement Platform.
"Service providers globally are taking advantage of Ericsson’s Multiscreen Self-Care to deliver the best experience across screens, better understand customers, and drive loyalty and sales of value-added service," said Nunzio Mirtillo, Head of Region Mediterranean, Ericsson. "We are proud that this powerful solution has been recognized for leading innovation and the many opportunities it opens for our customers, like Ooredoo Tunisia."
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