Real-time analytics can yield "fresh data" insights, which can support a host of use cases, including proactive operations, agile customer care, and experience-based marketing.

Many service providers still have manual analytical steps to support their business, for example tasking an analytics team to process data collected from networks. Real-time automated data analytics will enable closed-loop action, making decisions much quicker and more efficient.

The greatest value is derived when big data insights are connected to business processes, thus enabling closed loop action, where data drives insights and insights drive actions.

Big Data Analytics