Consumer appetite for the consumption of TV services and video content continues to grow across the globe with viewers watching an average of 14 hours per week via the TV set, as reported by Ericsson ConsumerLab research. In order to meet the increasing demands of viewers and to remain competitive, operators must expand their service offerings to build market share and reduce churn. Viettel, Vietnam’s largest telecom operator, has recognized this and is deploying the Ericsson Multi-platform Video Processing solution with the Ericsson AVP 4000 system encoder to enable the delivery of cable TV alongside its existing IPTV services.
Ericsson has provided Viettel with a solution optimized for scale and reliability, while also delivering cost savings due to the high efficiency of the Ericsson AVP 4000. Viettel will also take advantage of the TV competence and global presence of the company’s services offering. Ericsson will be responsible for services such as design, supply and systems integration – for systems involved in everything from acquisition to transmission at the head-end, inclusive of multiple sub systems – as well as commissioning and support of the operator’s complex ecosystem.
Le Van Khuong, CTO, Viettel Television, says: “Our priorities lie in keeping our viewers happy and we evolve our services in line with this, making sure that our offerings are reflective of industry trends and shifts. The addition of cable services further strengthens our standing in the Vietnamese TV market and puts us in a great position to deliver more content to our subscribers. Ericsson’s capability and reputation for delivering first-class solutions alongside system services and support means it’s able to meet the requirements of our complex TV project.”
The Ericsson AVP 4000 Encoder Family offers Ericsson’s best ever levels of picture quality in MPEG-2 and MPEG-4 AVC in both SD and HD. Powered by the company’s first ever professional video chip, the AVP 4000 Encoder Family offers the highest performance and broadest capability in the industry on a single platform across all applications.
Dr. Giles Wilson, Head of TV Compression Business, Ericsson says: “Consumers have never been so receptive to new content and new TV services. It is therefore vital for operators to expand their businesses to increase customer reach and leverage the explosion of available video content we are currently seeing. The provision of our solutions to Viettel puts it at the forefront of Vietnam’s TV industry and will enable its viewers to benefit from improved picture quality and a greater choice of programming.”
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