Consumers are rapidly evolving their values and assumptions around the discovery, access, payment and experience of TV content. Even the definition of "experience" is broadening as the media industry loses its exclusivity in shaping many of these perceptions to device manufacturers, social networks and app ecosystems.
The consumer generation of 2020 expects TV, film and gaming experiences to be even more integrated, accessible and tailored to their interests, devices and personal situations. Higher definition video, any-screen access, and deeply personal interactivity and relevancy wrap seamlessly around premium content in a world where video connects with social media.
Content owners and broadcasters must adapt programming formats, distribution rights and advertising models. TV service providers keen to maintain average revenue per user must adapt to consumers’ desires to pick a content mix to suit their own schedules, discover content in targeted ways, and find everything on anything – becoming the ultimate aggregator.
The Forever Evolving Experience Game Changer reveals the road to 2020 and how consumers will drive change and place demands on the technology and business models of the media industry.
Are you ready to satisfy the most demanding consumer ever in 2020?