The invention and global deployment of the network transport protocol IP has defined a new era that has reshaped our planet, our lives, and global industries including TV and media. The recent years have seen the inflection point where broadband IP capacity was met with ever more IP-centric and connected devices. This global investment in IP technology, reach and capacity has enabled sufficiently high quality delivery of video to transform consumer behaviors and enable new disruptive industry players.
By 2020, we will see IP having:
- Enabled 50 billion connected devices, of which 15 billion are video capable
- Fueled a 10x traffic growth in mobile networks, dominated by video
- Transformed consumer expectations and behavior by redefining their video experiences and the accessibility of those experiences, and adding value to every connected device they own
- Driven collaboration between broadband providers, content owners, and new market entrants.
The path to 2020 and beyond is very clear – more speed, more demand, and more immediacy. IP is driving the transformation of delivery networks, spectrum allocation and, most crucially, business models in the industry.
The IP Imperative Game Changer highlights how IP networks must be an essential focus for all those in the media industry. Is your IP video strategy going to keep you on top in 2020?