NewBay Media’s TVBEurope recognizes Ericsson MediaFirst TV Platform as Best of Show at IBC 2014 for its potential to transform the TV experience. Ericsson MediaFirst TV Platform combines the best of Pay TV and Web technologies to deliver Pay TV at Web speed. Ericsson MediaFirst TV Platform equips operators to deliver the most cutting-edge large scale video services to the billions of devices forecast to be connected by 2020.

Ericsson (NASDAQ:ERIC) today announced that Ericsson MediaFirst TV Platform, the company’s new software defined, media-optimized platform for the creation, management and delivery of next generation Pay TV, has been honored by NewBay Media’s TVBEurope with an IBC 2014 Best of Show Award. The award recognizes new and outstanding products exhibited at the International Broadcasting Convention in Amsterdam.

Pete Thompson, Senior Vice President and Head of Product Area Mediaroom at Ericsson says: "With the rise of new services, screens and devices transforming the way consumers enjoy their favorite programming, it’s imperative for operators to have the infrastructure in place to quickly and efficiently deploy new services at scale. We developed Ericsson MediaFirst TV Platform to address the changing TV landscape, empowering operators to deliver standout TV experiences through an innovative platform that brings together the best of modern cloud technology and web services. Receiving this honor from TVBEurope is a testament to Ericsson’s leadership in the TV and Media arena."

As seen in Ericsson's ConsumerLab report, consumers today demand a seamless and personalized video experience across devices, leaving operators in the position of having to quickly adapt to and anticipate shifts in consumer behavior.

Ericsson MediaFirst TV Platform was designed with a consumer-first mentality to help account for these behavioral shifts, bringing together the best of over the top (OTT) and Pay TV to enable personalized, device-agnostic TV experiences.

Ericsson estimates that by 2020 there will be 1.5 billion homes with digital television and over 50 billion connected devices relying on a global IP network dominated by video. To meet rising demands, operators must be able to significantly reduce the time it takes to introduce new services across all devices.

Ericsson MediaFirst TV Platform enables operators to deliver a leading TV service. The end-to-end cloud-based platform is based on open standards and architected to be cloud agnostic, enabling delivery on public and OpenStack private clouds. Operations for Pay TV service providers are simplified through a unified backend that enables rapid release cycles. The platform’s operator portal delivers advanced analytics to help operators identify key business drivers and significantly reduces time to market for new services.

Ericsson MediaFirst TV Platform will be generally available to operators in Q2 2015.

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