Etisalat Egypt’s CIO Khalid Khamis al Mansouri explains how they were able to leverage data to get an edge on the market and create service offerings that delight customers.


The increasing prevalence of digital communications has meant that today’s service providers have a treasure trove of data available to them. Successful service providers are discovering that they can leverage this data to not only enhance their service offerings, but also to create an entirely new mode of service delivery that exceeds today’s high customer expectations.

Customers want personalization; they want to be catered to as individuals, and high quality analytics and data management solutions make it possible to create the kinds of service offerings that enable this highly unique customization.