Etisalat Egypt is using the flexibility of Transformative IT to implement a unique and innovative service creation model: its New Day, New Idea campaign.


Today’s telco ecosystem is more competitive than ever, and leading operators are on the lookout for smart ways to differentiate themselves and strengthen customer loyalty.

Etisalat Egypt is tackling this issue head on with its “New Day, New Idea” campaign, which aims to offer subscribers unique, targeted offerings every single day. By embracing Transformative IT solutions that empower marketing and IT to work together intelligently, Etisalat Egypt is able to create and quickly deliver truly innovative service offerings.