Expand business with improved consumer service experience Business growth in new areas with the Internet of Things Focus on operational efficiency through digital transformation

On November 4 and 5, Ericsson (NASDAQ: ERIC) will host its annual Managed Services Summit in Amsterdam. Together with around 40 operators from more than 30 countries, we will engage in candid discussions, share insights, network with peers, industry leaders, and guests from other industries, as well as experience the latest managed services proof points.

The agenda will be centered on the latest trends and developments in the industry – including customer experience, network performance, the Internet of Things (IoT), and digital transformation – and how these themes connect to business growth.

During the summit, Jean-Claude Geha, Head of Managed Services at Ericsson, will address the evolution of managed services.

Geha says: “During these two days in Amsterdam, we aim to raise awareness of the role managed services can play in transforming operators into digital telcos and improving end-user experience. Evolving end-user services, behaviors and expectations are placing increased demands on the networks and posing new challenges for operators. Ericsson helps operators to overcome these challenges by adding new capabilities, moving from a reactive to a proactive approach, monitoring service experience and improving efficiency.”

Google, the Consumer Electronics Association, and various operators will be represented among the keynote speakers.

Peter Barron, Vice President of Communications and Public Affairs for EMEA at Google, will share his insights on the evolution of the digital media industry. In particular, he will discuss the huge growth of video traffic in mobile networks – and the associated demands and opportunities.

Gary Shapiro, CEO of the Consumer Electronics Association, will uncover insights and essential strategies related to connected devices and share his view on the implications of the IoT.

Shapiro says: “Innovations like autonomous driving and connected vehicles are good examples of change makers, where technology and high-performing networks will have far-reaching effects on society.”

Entrepreneur and author Andrew Keen will lead a fast-paced panel discussion about the changing landscape and future trends of the ICT industry from a consumer and enterprise perspective. Keen’s message is that: “In the next five years, both tech companies and telcos, like all companies in every sector, will need to reinvent themselves to stay relevant.”

Ericsson will also address the topic of Growth Codes, whereby successful operators tackle the data explosion with a profitable approach.

On day two, Arnd Benninghoff, Deputy CEO of MTGx and CEO MTGx Ventures, will share insights on the rapid transformation of the TV industry.

Benninghoff says: “Even a big, traditional broadcasting company needs to disrupt itself to become a next-generation video company and monetize on this new reality.”

Stefan Moritz, an international consultant with a focus on customer experience, will lead a breakout session on how to “Grow existing business with improved customer experience”. “Improved customer experiences are the next frontier for differentiation, value creation and growth. Success in our overstimulated world arises from creating short, seamless interactions that create real value over time,” he says.

Independent network performance test provider P3 communications will address how – with the proliferation of devices and tremendous amounts of data – network performance is determining the user experience.

To top it off, 10 experience areas will be featured during the event.

Visit www.ericsson.com to get further insights, and follow the Ericsson Managed Services Summit on Twitter at #EricssonMSSummit.

Notes to editors

For media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/press.

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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