Imagine being able to fix problems as soon as they arise - or even better, prevent them from happening in the first place. Big data analytics provide operators with such insights, enhancing customer satisfaction.
Insights in Motion: Building business advantages

Imagine being able to fix problems as soon as they arise – or even better, prevent them from happening in the first place. Big data analytics provide operators with such insights, from an operational starting point to the user’s satisfaction.

Big data is defined as large amounts of data collected from a variety of sources and analyzed with the purpose of building business advantages. When utilized properly, big data analytics makes decision making more accurate and actionable. Ericsson has a unique position with its big data solutions, connecting networks, IT and business to create valuable insights for the operator.

Processing raw, disorganized data and presenting it in a relevant context is a familiar task to service providers. However, turning that information into insights that can improve the entire value chain remains a challenge.

Service providers need to ensure they are analyzing the right data, converting this intelligence into customer insights, and then leveraging these insights across the whole organization, in order to create tangible value.

This process is what we call Insights in Motion, and can create opportunities to service subscribers on a highly individualized level in real-time or close to real-time, creating a distinct competitive advantage for operators.

Every use case can be handled differently: from social media insights to transporting goods.

What happens when a customer complains about poor service quality on an operator’s Facebook page?

Big data and the resulting insights can be used to proactively improve customer satisfaction, through the analysis of data collected from different areas of the operator: network and service performance and customer experience.

If plants or food products need to make their way from Kenya to the Netherlands, a distance of over 13,000 km, how can their quality be ensured on arrival?

A connected vessel with a system that collects and analyzes data from various sources can ensure that no matter how far goods travel, programmed conditions will ensure they remain fresh and high quality. Data about route management, operation and maintenance, and goods management can be combined to produce the best possible operation.

How can Ericsson and Insights in Motion change an entire country?

In a first of its kind project for Ericsson, 625,000 smart meters are being rolled out in Estonian electricity distribution operator Elektrilevi’s network.

Kaspar Kaarlep, Head of Operational Technology, Elektrilevi emphasized this valuable change in business perspective: "The entire industry is now realizing that they are living in a sea of data."

The deployment, systems integration and running of a smart-metering network represents a large challenge for Ericsson and the Estonian provider. However, it will create vast opportunities for Elektrilevi to gain insights from newly generated and collected data.

The utilization of big data will transform the way Elektrilevi works, as Kaspar Kaarlep highlights: "We’re going to have a much better understanding of what’s actually happening at the customer end-point."