Ericsson ConsumerLab celebrates 20 years in consumer research with a nostalgic series of short films that show how new types of media and technology have influenced everyday life in that time.
A fond farewell to the analog age

Things were sometimes slower 20 years ago. Take dating, for example. Before online dating sites came along, there were lonely hearts pages in newspapers. You described yourself in a small ad, sent it in and then waited for it to appear in print. Then you waited for the written replies to start drifting back. Today, all you need is a smartphone to get instant options. In the US, 17 percent of smartphone users use dating apps on their phones at least once a month.

This is just one of 10 examples of the differences between then and now highlighted in a series of films celebrating the 20th anniversary of Ericsson ConsumerLab. Each of these short films illustrates one example of how media and technology have changed the way we live, and ends with the line, “Change will never be this slow again.”

Anna Selander, Head of Ericsson ConsumerLab, says: “We are launching the first four of these films today with the rest appearing later this year. Our focus is usually on studying behavior today and looking forward in order to capture key trends and disruptive changes. With these films, we take a revealing and entertaining look back 20 years. What we see is that we’re still doing the same things – but with different means.

“Change has been rapid over the past 20 years but the pace of advancement just keeps on increasing. Now as we enter the Networked Society the possibilities for life enhancing development are beyond our imagination. It would be very interesting to fast forward 20 years and assess the shifts made since.”

Ericsson ConsumerLab was established in 1995 to support Ericsson’s handset business but has since evolved to cater for the entire company’s needs. Today the unit studies consumer use of, and attitudes to, ICT in more than 40 countries. It conducts studies that represent the views of more than 1.1 billion consumers. Research topics include communication and social networking, use of mobile devices and apps, internet use, media and TV habits and the use of gaming devices and consoles. Ericsson ConsumerLab studies also cover how ICT use relates to other activities in daily life such as shopping, commuting and socializing, as well consumers’ values and attitudes.

Watch the first 4 videos here

From Hitting Rec to Pressing Share

Ericsson ConsumerLab, the voice of the consumer since 1995.

From Writing Back to Swiping Right

Ericsson ConsumerLab, the voice of the consumer since 1995.

From Opening Hours to ON-DEMAND

Ericsson ConsumerLab, the voice of the consumer since 1995.

From Turning Pages to Swiping Screens

Ericsson ConsumerLab, the voice of the consumer since 1995.

Want to learn more about Ericsson ConsumerLab and consumer insights? Click on this link to access their reports: www.ericsson.com/consumerlab