Vodafone and Ericsson partnered to improve Vodafone's customer experience and at the same time create efficiencies across functional divisions.

"We have been on a journey for some time now to improve how customers experience the services we provide.”

"Then effectively almost every division of Vodafone is involved from the call center to the IT systems. It could be the network, and it could also be the way we've designed our products. It's a very cross functional aspect when you try to address the real customer experience,” says Benoit Hanssen, CTO Vodafone Australia.