Ericsson has reinforced its commitment to the Asia-Pacific region with three new channel partnerships which will enable customers across APAC to benefit from Ericsson’s broad range of award-winning TV solutions for contribution and distribution and multi-screen, multi-platform video processing. Excelle View Technology Co. Ltd (EVT), Dream Store Plus Tek, and Rikei Corporation join Ericsson’s TV Channel Partner program to equip customers with first-class compression technology combined with local support capabilities, to advance growth in TV and media businesses throughout APAC.
“Asia Pacific will have the largest share of total mobile traffic in 2020, mainly due to rapid growth in subscriptions – and China alone will add 450 million of these subscriptions,” says Dr. Giles Wilson, Head of TV Compression, Ericsson. “The region is undergoing a connectivity transformation and it is more crucial than ever for TV service providers to adapt to the shift to mobility and invest in TV Anywhere infrastructures. Our Channel Partner Program allows us to break new ground in areas like China, Japan and Korea, where we rely on the local market knowledge of partners to deliver Ericsson’s cutting-edge technology and services. This is hugely important as the industry prepares for a Networked Society where consumers will expect access to content anywhere, any time, across all devices and at high quality.”
Ericsson’s focus on delivering excellence from the ground-up at a regional level is in part achieved through the Ericsson TV Channel Partner program. The program offers regional companies with a strategic approach to increasing revenues through sales, project implementation and support services for Ericsson products and solutions. As part of this program, partners will be able to grow their market presence in APAC and help Ericsson to expand its footprint in Asia.
Ericsson’s latest partner EVT, a professional integrated provider focused on video and audio transmission solutions, will build upon its decade-long experience delivering successful projects to north-west China with the inclusion of Ericsson’s compression solutions portfolio.
Mr. Liang Yu, General Manager of EVT, commented: “Ericsson is a major force in the Chinese TV and media market and is playing a critical role in the region by bringing true TV Anywhere services and delivering unparalleled innovation in TV and Media. By partnering with Ericsson, we are able to leverage the quality of its technology and its deep industry expertise to meet the requirements of our customers. This will allow us to grow our business and continue to compete in a thriving environment where the demand for video is exploding.”
Ericsson’s additional new partners Dream Store Plus Tek and Rikei Corporation operate in South Korea and Japan, respectively. Dream Store Plus Tek, established in 2011, is a digital broadcasting solutions company that optimizes systems and equipment for customers both locally and overseas. Rikei Corporation, established in 1957, supplies solutions centered around the world’s most advanced technologies, specializing in video broadcasting and satellite communication areas.
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