In the Networked Society communications are increasingly app-centric, and connectivity is a key for collaborating, socializing and innovating. Learn about the connection between app coverage and good user experience.

Patrik Cerwall, head of Strategic and Tactical Marketing at Ericsson's Business Unit Radio, explains App Coverage - it's about relating user experience to network performance indicators. For a subscriber, App Coverage is the geographical area where an app works as expected.

To the extent that apps have different network performance requirements, and network performance varies with distance from radio base stations, in effect each app has a unique amount of coverage.

App Coverage, for any given app - Video streaming - Music streaming - Voice calling -, is the area within which a mobile broadband network delivers sufficient performance for a good user experience.