Utility companies are sitting on a huge pile of data, and the benefits could be huge if they are properly used. If analyzed correctly, the data could translate into great value to their business.
Just take a look at this example: turning the electricity grid into a smart grid has brought enormous benefits for Elektrilevi, a major Estonian electricity distribution network operator. It has opened up the possibility for their customers to make choices, leading to better visibility and improved planning for the company.
But the most interesting aspect of big data is that it enables companies to look beyond their current business scope and seek new business opportunities.