Ericsson (NASDAQ: ERIC) and Intelsat (NYSE: I), the world’s leading provider of satellite services, have joined forces to become the first companies in the world to showcase an HD contribution feed in HDR (High Dynamic Range) to the RAI Center in Amsterdam, The Netherlands, via the Intelsat 905 satellite located at 24.5○W, using the DVB-SX2 standard and an open, non-proprietary workflow. This groundbreaking proof-of-concept will enable media companies to delight consumers with improved picture quality and new experiences with HD HDR, while gaining even greater efficiencies in transponder utilization. This continues Ericsson and Intelsat’s longstanding partnership in innovation in immersive TV experiences, the companies having delivered the first ever transmission of a 4K Ultra HD satellite signal in North America in 2013.
“Our customers need to deliver the best possible content experiences and we are constantly seeking new ways to bring greater satisfaction to our customers’ viewers,” says Peter Ostapiuk, Head of Media Product Services, Intelsat. “By combining the versatility of Intelsat’s satellite network with creativity, vision and technological expertise, Intelsat and Ericsson continue to push the envelope and innovate in offering various technical and transmission options to improve current video quality. This project marks an important next step in the future of broadcasting at a time when picture quality and the viewer experience are so vital to remaining competitive and retaining audiences.”
By using the DVB-SX2 satellite broadcasting standard, Intelsat can drive greater transmission efficiencies, opening up the capability to enhance the quality of the HD contribution feed with HDR without incurring bandwidth losses. By doing this in an open and non-proprietary workflow, Ericsson allows satellite TV service providers to easily upgrade existing legacy infrastructures.
Elisabetta Romano, Vice President and Head of TV & Media, Ericsson, comments: “Ericsson’s extensive research into the habits and behaviors of TV consumers consistently shows that the ability to deliver great content of ever higher quality is a must-have for any successful TV service provider. As industry leaders in immersive TV, we have long been advocating the benefits of adding HDR into the potential for both HD and UHD services, and we are excited to show that this can be done in an extremely efficient and cost-effective way with this new proof-of-concept. Our customers expect Ericsson to continually innovate and bring value in both their business evolution and the services they offer consumers. We look forward to highlighting this innovation at IBC 2015.”
Ericsson will show the full live demo on its IBC 2015 booth (#1.D61). For further information on Ericsson’s presence at IBC 2015, please click here.
Ericsson at IBC 2015
At IBC 2015 in Amsterdam we are showcasing solutions and services that empower customers to put the connected consumer at center stage in the new internet era of television. We’ll show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content, and constantly evolving services.
Ericsson will highlight how it sets itself apart with a unique combination of consumer insights, industry-leading portfolio, and global transformation services that are together helping customers embrace the opportunities of the Networked Society.
You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event using @EricssonTV and join the discussion using #IBCshow.
For more information on Ericsson at IBC 2015, see here
Notes to editors
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
Intelsat S.A. (NYSE: I) is the world’s leading provider of satellite services, delivering high performance connectivity solutions for media, fixed and mobile broadband infrastructure, enterprise and government and military applications. Intelsat’s satellite, teleport and fiber infrastructure is unmatched in the industry, setting the standard for transmissions of video and broadband services. From the globalization of content and the proliferation of HD, to the expansion of cellular networks and mobile broadband access, with Intelsat, envision your future network, connect using our leading satellite technology and transform your opportunities. Envision…Connect…Transform…with Intelsat. For more information, visit www.intelsat.com.
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