Ericsson (NASDAQ: ERIC) has scored two major TV industry awards, recognizing achievements by its creative agency, Red Bee, and TV solutions business, both part of Ericsson’s Media Business Unit.
Red Bee has received a prestigious Grand Clio Key Art award in the ‘Television/Streaming: Events/Experiential’ category for its global creative campaign, Outcast Art. Red Bee’s winning campaign, one of only ten honored with Grand Prize accolades, was designed to deliver an immersive experience and drive excitement ahead of the launch of FOX Networks Group’s new prime time TV show, Outcast.
Red Bee created a series of murals painted by 12 local artists in 12 cities around the world, using imagery drawn by Paul Azaceta, the original artist for the Outcast graphic novels. When put together in the right order, the murals recreated a scene from the first episode of the TV series that does not exist in the original graphic novel. The murals were revealed on a microsite one by one across a week where fans could follow the progress live and unlock exclusive scenes.
The Clio Key Art Awards have been running since 1971 and recognize excellence in creative communications for the entertainment business. The Grand Clio Key Art winners represent the creative teams producing the best work and helping to advance the industry to the next stage.
Additionally, Ericsson has received a coveted TVBAward for its VOD Infrastructure Solution in recognition of its technical approach expanding end user accessibility to content on demand. The annual awards ceremony, run by TVBEurope magazine, honors individuals, organizations and technical advancements that are helping to shape the broadcast and media technology sectors today in the areas of content production, management and delivery.
Ericsson’s VOD Infrastructure Solution addresses the technical challenges of expanding video services, enabling TV service providers to offer more to subscribers, without replacing legacy systems. The pure software supports mass streaming capacity and helps TV service providers to develop a multipurpose platform offering audiences greater flexibility with viewing content.
Notes to editors
For media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/press.
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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