From March, football fans attending Legia Warszawa home matches will be able to buy food and drinks using a mobile app and have it delivered to them in their seats. Believed to be the first service of its kind in Europe, this innovation was enabled by Ericsson’s (NASDAQ: ERIC) Small Cell as a Service offering.
Fans will be able to scan a QR code on their seats to ensure that the food and drinks is delivered to the right place. As a result there is no need to stand in queues or miss any of the action on the field – making for an enhanced fan experience.
All of this is possible thanks to a Small Cell as Service agreement announced in February 2015, whereby Ericsson installed and operates a carrier-grade Wi-Fi network in Legia Warszawa’s home stadium. This network provides a high-speed internet connection throughout the stadium, including the club offices, Legia FanStore and stadium restaurants.
The network installed in Legia Warszawa’s stadium is already being put to good use, supporting data throughput in excess of 1 terabyte. Approximately 7,500 devices connect to the network at any one time during home matches, uploading and downloading an average of 180 MB, at a peak average throughput of 60 Mbps.
Jakub Szumielewicz, Vice President of Legia Warszawa, says: “In this jubilee year when Legia celebrates its centenary, we can show a stadium that ensures high-tech internet connectivity and trailblazing, additional features. I can add that thanks to cooperation with such a recognized partner as Ericsson, features we offer are innovative on a European scale.”
Jean-Claude Geha, Head of Managed Services, Ericsson says: “By providing the Connected Stadium and Wi-Fi connectivity in an as-a-Service model, including all services such as designing, planning, building and managing the small cell access network, Ericsson jointly with Legia Warszawa enables cost-efficient innovative services to be launched quickly, allowing Legia to focus on promoting new offerings to football fans like in-seat deliveries. Since the launch a year ago, Legia continues to provide new features and functionalities which has enhanced end user experience and increased usage of the service.”
In-seat deliveries of food and drinks were trialed successfully in sections of the Legia Warszawa stadium on February 28 during the match between Legia Warszawa and Ruch Chorzów. Legia Warszawa and Ericsson will continue to introduce exciting new services for fans, with in-seat deliveries of FanStore products and video replays next on the road map.
NOTES TO EDITORS
About Legia Warszawa
Legia Warszawa founded in 1916 by soldiers of the Polish Legions represents Poland's most recognized soccer club both domestically and abroad. Legia is the all-time league leader having won the Polish Championship 11 times, the Polish Cup 16 times and winning other trophies.
Our stadium opened in 2010 is a newly construed impressive and modern facility meeting the highest European standards of the UEFA Elite class. The modern design of the spectators' areas, high quality and comfortable seats in all sectors allow a good view from any stand providing comfort and convenience hence an unprecedented quality to watch football matches.
With the capacity of 31,000 people, a fully roofed stadium is a comfortable, safe and versatile venue. The VIP area can accommodate almost 2000 of the most demanding guests. Public circulation areas, both access and egress gates, are considerately designed to avoid congestion and to secure the smooth flow of crowds. There are numerous refreshment and catering spots, a sport restaurant, a museum and a gift shop, as well as conference and banquet rooms.
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