Ericsson’s research into HDR in the HD/UHD broadcast chain and its HDR proof-of-concept wins the “Big Immersive TV Prize” at Videonet’s Connected TV Awards 2016. Project with Intelsat demonstrates the world’s first HD contribution feed in HDR using DVB-S2X and non-proprietary workflow. Highlights Ericsson’s focus on enabling the delivery of truly immersive experiences to today’s TV consumers.

Ericsson (NASDAQ:ERIC) today announced that its research into HDR in the HD/UHD broadcast chain and its HDR proof-of-concept with Intelsat was selected as the winner of the Videonet Connected TV Awards’ “Big Immersive TV Prize”. The awards recognize outstanding achievement in television services, technology and advertising.

Ericsson’s HDR research was first outlined in the 2015 NAB Broadcast Engineering Conference Proceedings in April 2015 where it received the Best Paper award. It investigates alternative transfer functions to support the transmission and rendering of HDR video signals, and how they impact on the efficiency of video compression used for content exchange as well as delivery to the final user. The research reveals the bitrates required to provide HDR services using existing video compression technology.

The benefits of HDR+ - defined as the combination of HDR, Wider Color Gamut and 10-bit sampling precision - delivers beautiful lifelike pictures that are not impacted by factors such as screen size or viewing distance from the TV, and it enables enhanced picture quality for HD and 4K UHD content without significant bandwidth increase.

At IBC 2015 Ericsson recently partnered with Intelsat to demonstrate the world’s first HD contribution feed in HDR using DVB-S2X and a non-proprietary workflow. By combining the versatility of Intelsat’s satellite network with Ericsson’s own vision and technological expertise, Intelsat and Ericsson innovated by offering various technical and transmission options to improve current video quality.

“We are honored to receive Videonet’s ‘Big Immersive TV Prize’ at the Connected TV Awards and it reflects Ericsson’s pioneering work in laying the foundations for the next phase of immersive content experiences,” says Dr. Giles Wilson, CTO, TV and Media at Ericsson. “For over two decades Ericsson has been the leading voice in video compression and we will continue to focus on bringing UHD TV viewing experiences to consumers, creating new opportunities for our customers.”

Notes to editors

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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