Video consumption is subject to many changes and is no longer limited to watching television on domestic television sets. People today choose to watch when they want (on demand), where they want to (mobile devices) and what they want – from premium content to social media and web video. In addition, new formats such as Ultra High Definition (UHD) and High Dynamic Range (HDR) offer improved viewing quality and immersive experiences.
Mobile devices like smartphones and tablets play a key role in this transformation and traditional television broadcasters have already started migrating to IPTV services and OTT applications in order to reach these devices. However, their sheer number and variety pose new challenges to content delivery and mobile access networks. Solutions to overcome these obstacles are preferably addressed by open standards building on top-industry expertise and providing a secure environment for implementers.
By standardizing key sets of content formats, unnecessary fragmentation can be avoided. Apart from supporting different languages, they are designed to target common features:
- Device capabilities, such as video codecs, resolutions (HD/UHD), HDR, frame rates
- Transport capabilities, in order to provide smooth play-out for different real-time bandwidth constraints
Ericsson is active in several standardization efforts focused on solving these challenges. In the Motion Picture Expert Group (MPEG), we lead the standardization of HDR and work on common media formats for mobile and web video content providers. In the Third Generation Partnership Project (3GPP), we standardize video profiles suitable for smartphones and tablets. In addition, we lead standardization in the Society of Motion Picture & Television Engineers (SMPTE), the Streaming Video Alliance (SVA) and are active in the Society of Cable Telecommunications Engineer (SCTE).
These efforts allow content providers to reach as many devices as possible and benefit broadcasters, service providers and mobile network operators.
Reflections by Ericsson
Learn about the latest telecom, datacom, IT, media and IoT trends with these articles from Ericsson technology leaders. They will share insights and reflections about architecture, design, research, security, standardization and strategy.
Vice President, Head of Standardization and Industry, CTO Office
Jan has a strong background in wireless research and in the early 1990s he formed part of Ericsson's pioneering activities in WCDMA. He went on to become manager of the unit responsible for radio access research, which contributed substantially to the evolution of WCDMA, HSPA and LTE. Today, these technologies are enablers of the provision of mobile broadband on a global level. Jan was Head of Ericsson Research from 2006-2012 and is now heading Ericsson's global Standardization and Industry unit within Group Function Technology.