Selling and the Omni-Channel experience

What are the key considerations when providing an omni-channel experience during the selling process?

Operators are moving towards offering truly digital services to customers who are interested in more than just voice and data services. However, a significant proportion of those services are not native to the operator. This paper discusses some important considerations for CSPs that are getting more involved in the domain of sales and order entry.

Selling and the Omni-Channel experience.