The program was developed with your business in mind, and built to instill simplicity, protection, profitability, and differentiation.
These pillars, combined with a strong level of predictability, will enable you to confidently leverage the program as part of your business planning model and accelerate the growth within your Ericsson competency and coverage area.
Ericsson partner program pillars:
Simplicity
A streamlined way to measure competence and performance with simplified incentives
Protection
Deal registration for opportunities brought to Ericsson
Profitability
Front-end incentives based on membership levels and attainment including market development funds
Differentiation
Unique membership levels which offer rewards based on contribution and investment
Ericsson Channel Partners receive a comprehensive range of benefits.
Ericsson supports Channel Partners
Channel Partners are supported with pre- and post-sales resources, preferential pricing, a partner directory listing, marketing tools and partnership branding.
Ericsson Channel Partners also have access to information and resources that can be used to build a strong in-house knowledge base, tailored to their business needs.
Channel Partner requirements
Joint business planning
To achieve our desired business results, it is important that we establish a solid plan around how we will grow the business together. The business plan will allow us to understand what our joint success looks like by:
- Understanding the partner objectives and aligning our joint solutions and offerings
- Aligning on joint performance objectives
- Establishing an enablement and resource plan
- Working with digital sales and marketing to align on lead generation campaign and events
- Identifying key performance indicators needed to measure success
