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Telco IT AI Apps

Portfolio

In today’s dynamic telecom industry, Artificial Intelligence (AI) is the key for Communication Service Providers (CSPs) to unlock higher efficiency, foster business growth, and enhance customer satisfaction.

Ericsson Telco IT AI Apps harness the power of AI and Gen-AI to deliver a suite of intelligent insights for OSS/BSS that empower CSPs to minimize revenue loss, enhance marketing strategies, reduce customer attrition, improve customer satisfaction, and capitalize on new revenue-generating prospects. It enhances OSS/BSS features and elevates the observability of OSS/BSS systems through diverse AI and Gen-AI use cases. The offering leverages AI to provide:  

  • Intelligent Customer Insights: Uncover hidden customer insights to reduce revenue leakage, customize marketing campaigns, personalize experiences, predict churn, and win back lost customers.  

  • Intelligent IT Operations: Analyse data and gain predictive insights for running OSS/BSS operations smoothly. 

  • Intelligent Service Insights: Gain near real-time visibility into network health, identify potential problems before they occur, and deliver a seamless customer experience.

  • Gen-AI Telco Insights: Harness Gen-AI to transform OSS/BSS by delivering real-time insights, automating workflows, and personalizing customer interactions, leading to enhanced efficiency and growth.

           To know more, contact us 

OUR KEY BENEFITS

Increase revenue

Actionable customer insights to minimize revenue leakages and improve sales.

Enhance customer experience

Actionable service insights to drive customer experience improvements.

Reduce total cost of ownership

Actionable operations insights to enhance operational efficiency of BSS/OSS systems.

Overview Explore more

Ericsson Telco IT AI Apps offers a set of cloud native AI and Gen-AI applications designed to augment OSS/BSS features and elevate the observability of OSS/BSS systems. For now, these AI and Gen-AI applications are offered as fully managed services to CSPs, leveraging data from Billing, Charging, Catalog Manager, Expert Analytics, CRM, Order Care, Service Orchestration, Network Manager and Mediation to provide customer, service, and operations insights. Ericsson Telco IT AI Apps are available either on Ericsson's in-house cloud agnostic platform or HCP AI/Gen-AI platform.

Telco IT AI Apps includes following four suites of AI-based intelligent insights addressing the distinct business and operational needs of CSPs:

  1. Intelligent Customer Insights – Leverage the power of AI to derive actionable insights from data to improve sales, reduce revenue leakage and enhance customer experience. Intelligent customer insights enable CSPs to:
  • Unmask billing anomalies: Identify potential errors before they impact your customers and revenue.
  • Personalize marketing approach: Tailor offerings and marketing messages based on individual needs and preferences.
  • Make smarter decisions: Gain insights from complex data to optimize pricing, marketing, and product development.
  • Stop churn before it starts: Uncover hidden customer insights to personalize experiences, predict & prevent churn, and win back lost customers.
  • Adapt quickly to changing market conditions: Make intelligent decisions to tailor business configurations to your needs and goals.
  1. Intelligent IT Operations – Harness the power of AI to analyse data and gain predictive insights for smooth-running OSS/BSS operations. Intelligent IT operations facilitate:
  • Real-time anomaly detection: Continuously monitor OSS/BSS systems using advanced analytics and AI for unusual patterns that might indicate potential issues, ensuring comprehensive end-to-end service monitoring.
  • Predictive order success:  Analyse order processing systems data in near-real-time using unsupervised machine learning to predict potential roadblocks and prevent order failures.
  • Automated ticketing: Automatically categorize and assign incoming tickets to the appropriate team for faster resolution.
  • Resolution recommendations: Recommend actionable fixes for reported issues using deep learning and natural language processing (NLP) to correlate historical ticket data with resolutions for accelerated resolution.
  1. Intelligent Service Insights – Utilizes AI to gain network and service insights to proactively identify service degradations and enhance customer experience. Intelligent service insights enable CSPs to:
  • Forecast Network Anomalies: Identify network issues before they impact customers and understand the underlying causes for proactive resolution.
  • Profile subscribers based on usage: Profile subscribers based on their service usage behaviour and preferences, enabling targeted marketing and sales efforts.
  • Analyse network coverage and capacity: Forecast traffic growth and identify congested areas to proactively optimize network capacity and prevent signal dropouts.
  1. Gen-AI Telco Insights – Leverage Gen-AI to transform OSS/BSS by providing real-time insights, automating workflows, and personalizing customer interactions, resulting in improved efficiency and growth. Gen-AI Telco Insights offers intelligent Gen-AI assistants such as:
  • Network insights assistant: Leverage Gen-AI to provide insights into Ericsson Expert Analytics data with remarkable simplicity, utilizing large language model to transform text queries into SQL.
  • Product configuration assistant: Leverage Gen-AI to automate the conversion of business requirements into product offerings, implement the correct configurations in revenue management and product catalogue systems.
  • Operations intelligent assistant: Leverage Gen-AI to retrieve details from product documentation, operations manuals, and data from CSP IT Service Management (ITSM) tools to assist in operations’ team.
  • Product information assistant: Derive contextual and relevant information from product documentation to support operations and business processes.