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Ericsson showcases expertise at Safaricom’s “Mastering the Radio Frequency Network” workshop

Press release
May 27, 2024
Todd Ashton on stage at Safaricom’s “Mastering the Radio Frequency Network” workshop

Ericsson (NASDAQ: ERIC) participated in Safaricom Kenya's three-day "Mastering the Radio Frequency Network" workshop, solidifying its commitment to customer engagement and industry leadership in the country.

Todd Ashton, Vice President and Head of Ericsson South and East Africa delivered opening remarks at the workshop, setting the stage for a productive exchange of knowledge.

Regional leadership, country strategy drivers and experienced Ericsson Subject Matter Experts participated in the workshop. Ericsson showcased its latest multi-sector dual and triple band radios, latest antennae, and also demonstrated of its innovative operations assistance software, underscoring the company’s commitment to fostering and solidifying strong partner relationships in the country.

The workshop provided a platform for Ericsson to showcase its best practices, and Operations Excellence approach to Radio Frequency installations and delivery as well as necessary tools that facilitate quick and high-quality deployments.  Ericsson also exhibited some of its innovative products and solutions like Indoor Radio Dots, dual and multiband radios, that enhance customer experience by optimizing power and space efficiency while reducing Total Cost of Ownership (TCO).

For an even more immersive experience, Ericsson incorporated a "touch and feel" experience to the attendees, virtual reality (VR) goggles and a session with Ericsson Studio, Sweden, adding a unique and engaging dimension to the workshop.

The event culminated in a visit to the Ericsson booth by Safaricom's Acting Chief Technology Information Officer, George Njuguna, and senior leaders, hosted by Todd Ashton.

George Njuguna, Ag. CTIO, Safaricom PLC, says: “Safaricom’s purpose is to transform lives by connecting people to people, people to opportunities and people to information. This forum was a great platform to showcase how radio frequencies bring our purpose to life, and recognize our partners, who play a critical role in ensuring that our network is always on.”

Todd Ashton, Vice President and Head of Ericsson South and East Africa, says: “Attending Safaricom’s ‘Mastering the Radio Frequency Network’ workshop underscored Safaricom’s and Ericsson’s shared values as purpose-led companies. We both advocate for providing broadband to all while prioritizing safety. We strive for environmental sustainability, and we invest in Kenya's future through youth development programs. The technology showcased at the workshop significantly reduces mobile network carbon footprint by up to 50 percent, and decreases energy costs and tower loading, thereby benefiting Kenya and the planet.“



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Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.