Ericsson boosts TV experience for Sun TV subscribers in India
Ericsson (NASDAQ: ERIC) today announced that Sun TV, the broadcast arm of Sun group in India, has chosen the Ericsson’s AVP 4000 Family of system encoders to boost TV viewing experience for its TV subscribers.
The solution, based on Ericsson video processor chipset is the industry’s leading video compression solution offering the best quality with the highest compression efficiencies. It enables Sun TV to further enhance their end customer’s viewing experience while enabling them to add additional capacity to the broadcast bouquet. Ericsson is also providing systems integration services to Sun TV.
S Kannan, CTO Sun Group says: "Subscribers today expect higher quality of broadcast services as part of their overall experience and we are committed to providing them the same. With the implementation of Ericsson’s AVP 4000 Family we are building a TV platform that will enrich our customers’ experience, with better picture quality and improved services."
Chris Houghton, Head of Region India, Ericsson says: "TV Industry is going through a rapid transformation. Ericsson is committed towards helping broadcasters overcome challenges of limited Satellite Spectrum and the growing quality expectations of Indian consumers. Our video compression solution is amongst the most powerful compression platform available today and will enable Sun TV to offer an enhanced viewing experience for its consumers."
Ericsson predicts that by 2020, there will be 50 billion connected devices, 15 billion of which will be video enabled. To meet the changing consumer demand, operators must deploy new services within the often-tough constraints of bandwidth, spectrum and legacy networks.
Notes to editors
About Sun TV
Sun Group, India's largest media conglomerate has power packed Thirty Three Television Channels with the reach of more than 95 million households in India. Sun Group's channels can be viewed throughout the world including U.S.A, Canada, Europe, Middle East, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand.
It also has 45 FM Radio Stations, Two Daily News Papers – Dinakaran one of the leading Tamil daily with daily sales of over 1.4 million copies, Tamil Murasu one of the leading evening Tamil daily and Five Magazines. Sun Direct one of the largest DTH (Direct To Home Satellite TV service) service provider in India having more than 10 million subscribers, Sun Pictures the film division of Sun TV Network and owns the SunRisers Hyderabad IPL franchise.
About Ericsson
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.