Ericsson’s strong position in MMS (Multimedia Messaging) has been further enhanced by being selected as supplier of MMS technology to Orange SA and its 22 member companies, and by signing its first MMS contract with Orange France.

The framework agreement signed with Orange reinforces Ericsson’s involvement in the development of new applications by Orange and further demonstrates its appreciation of Ericsson’s MMS solutions.

Today, the deal with Orange France – number one mobile operator in France - represents the first concrete result of this frame agreement. According to this contract, Ericsson will provide the MMS platform and related systems. It will also provide the services for integration to the Orange network, for example, interfaces to existing services such as WAP, SMS, and e-mail, as well as the services for implementation and support.

MMS offers an increase in messaging capabilities by enabling color pictures, photographs, animations and audio clips to be sent along with text on GSM/GPRS/UMTS networks. MMS will become a key Mobile Internet service and will induce a significant increase of the traffic, thus making it possible for mobile operators and services providers to diversify their revenue streams by further building on the undisputed success of SMS.

Ericsson is a forerunner in MMS. Ericsson has supplied more than 80 test systems worldwide, and has already secured over 30 orders to supply commercial MMS systems

“This agreement demonstrates the trust shown in our solutions by another major mobile operators in the world. We are pleased to be in a position to contribute with Orange Group to the success of MMS and Mobile Internet.” “Moreover, the contract with Orange France reinforces Ericsson’s position on the French market,” says Guy Roussel, President of the Global Customer Unit France Telecom Group, Ericsson.

“Advanced messaging is an integral part of the Orange strategy. Our customers will now be able to send and receive picture messages, combining image, color and sound. Ericsson’s technology will be a key asset for the provision of these services to our customers,” adds Benoit Eymard, Chief Technical Officer, Orange France.