This contract underlines Bouygues Telecom interest for location-based services and reinforces Ericsson's implication in the introduction of new Mobile Internet applications.
"The Ericsson MPS solution, compatible with all handsets on the market and all SIM cards, represents for Bouygues Telecom a further asset in the development of value added services, while i-mode is a major success since it's commercial launch" comments Frédéric Zimer, Deputy Director General, Bouygues Telecom.
"We are very pleased that Bouygues Telecom chose the Ericsson Mobile Positioning System ; location-based services are certainly among the most promising value added applications for the consumer market" says Torbjörn Folkebrant, President, Ericsson France.
The Mobile Positioning Platform, a solution tailored to Bouygues Telecom strategy and to the customer needs
With the Ericsson MPS platform, all Bouygues Telecom customers, assuming they explicitly agree to, will have access to location-based services, no matter which mobile phone or SIM card they have.
This platform, used together with GPRS, MMS, SMS or voice services, allows the operator to enrich and propose new targeted services, such as access to personalised information depending on the geographical position, special offers, emergency and safety services, entertainment, and location search.
Ericsson, global integrator of the solution, worked in partnership with Cap Gemini Ernst & Young to connect the platform with Bouygues Telecom computer environment.
Ericsson, the leader in location based services
With 31 commercial contracts in the world, Ericsson reinforces its leading position on the MPS platform market. Ericsson also concluded partnerships for the delivery of services; e.g. Mobilaris, Compilo, Cityneo and Maporama.
Since 1997, Ericsson is a driving force in developing location-based solutions and in their standardization. Ericsson Positioning System is compliant to OMA (Open Mobile Alliance) standards, ensuring its interoperability with mobile networks from all vendors.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
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