Ericsson announces two hosted contracts with SunCom Wireless

Press release
Mar 27, 2007 10:00 (GMT +00:00)
Ericsson (NASDAQ:ERIC) has been awarded two contracts for hosted services by SunCom Wireless, a leading wireless phone service provider in the southeast of the US, Puerto Rico and the US Virgin Islands. The first agreement is for prepaid services and the second for ringback tones. The agreements reinforce the global growth trend in managed services as vendors and service providers work as partners to reduce operating costs and bring services to market as quickly as possible.

Ericsson will integrate, host, manage, maintain and support the systems for the two services, and provide service offering development, market segmentation and positioning support for SunCom's prepaid and ringback tones market introduction activities.

Larry Britt, Vice President, Marketing, SunCom, says: "We continue to focus on delivering our customers a broad and complete portfolio of service plans, features, downloadables and much more. There's great demand for the flexibility, convenience and ease-of-use of prepaid service plans.

"Customers enjoy personalizing the wireless experience with ringback tones and other popular SunCom features. Once we decided to move forward and develop our prepaid services, we moved quickly providing pay-as-you-go services to the market in about 90 days. Ericsson's track record in this area helped us expedite delivery of a customized program that meets the expectations of SunCom Wireless and our customers."

Angel Ruiz, President of Ericsson in the US, says: "We are pleased SunCom Wireless has chosen Ericsson to host two more services for them; it proves that hosting is a good business model for operators when launching new services. Ericsson and SunCom have worked together in the hosting of Napster Mobile, and we look forward to further extending our strong partnership into the areas of systems integration and managed services."

There's a great potential in net subscriber additions and many potential customers need a fast track to purchase minutes and package plans without a lengthy credit check. By teaming with Ericsson, a market leader in both charging systems and managed services, SunCom is now able to deliver a desirable prepaid service to its customers, which will generate a revenue source that will only grow.

The ringback tones solution, based on Ericsson's Personalized Greeting Service, will enable SunCom Wireless customers to use songs or other sounds to replace the standard tone callers hear as they wait for their call to be answered. Ericsson takes responsibility for content aggregation, ingestion and publishing of the ringback tones service delivering a true end-to-end solution to SunCom.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


Ericsson Media Relations
Phone: +46 8 719 6992

About SunCom Wireless
SunCom Wireless is a leader in offering digital wireless communication services to consumers in the southeast of the US, Puerto Rico and the US Virgin Islands. With more than 1 million subscribers, SunCom is committed to being a different kind of wireless company focused on treating customers with respect, offering simple, straightforward plans and providing access to the largest GSM network and the latest technology choices. SunCom Wireless is a proud provider of Wireless AMBER Alerts. For more information about SunCom products and services, visit

About Ericsson's managed services offering
Ericsson has the telecom industry's most comprehensive managed services offering, ranging from designing, building, operating and managing day-to-day operations of a customer's network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has, since 2002, officially announced more than 100 contracts for managed services. Excluding its hosting agreements, Ericsson is currently managing networks that together serve more than 100 million subscribers, worldwide.