Ericsson (NASDAQ:ERIC) has opened a new Global Service Delivery Center (GSDC) in Beirut, Lebanon, to better service Ericsson's regional and global customers.

Last week's inauguration, the culmination of six months work, was attended by various officials from the Lebanese telecommunication sector.

Having experienced experts based in Lebanon will strengthen Ericsson's position as a provider of telecom services in the region, as well as support the evolution and growth of the local telecom market. 

Beirut is seen as the perfect site for the GSDC due to its strategic location and cultural affinities across the Middle East and Africa. Lebanon also has 17 universities producing highly skilled, multilingual professionals who are willing to work globally, and has a good investment climate.

About seventy engineers have already been recruited and a further 40 staff will be employed by the end of the year to deliver services in the areas of systems integration, network and technology consulting, and managed services.

Fredrik T. Strand, head of Service Delivery, Ericsson, says: "The time is right for us to extend our capabilities and invest in this market. This region has strong potential in the services area and we now have the possibility to be closer to our customers and provide state-of-the art services faster and in a more localized fashion." 

Worldwide, the Ericsson services organization employs 24,000 professionals, of which 6500 work at Ericsson's 20 Global Service Delivery Centers. These GSDCs are designed to ensure business readiness for the global market and support global and regional demand by providing global expertise cost efficiently.

Ericsson operates in all 14 countries of the Middle East, employing about 2000 people and working with more than 20 operators.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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