Sony Ericsson sees continued market challenges impacting sales and profit in the second quarter 2008

Press release
Jun 27, 2008 11:01 (GMT +00:00)
London, UK - Sony Ericsson Mobile Communications AB ("Sony Ericsson") announces today that its net sales and net income before taxes in the second quarter of 2008 continue to be negatively affected by moderating demand of mid-to-high end mobile phones, in combination with a delay of new products shipped during the quarter.

Although final results may differ, Sony Ericsson plans to ship approximately 24 million phones during the second quarter of 2008 with an estimated ASP (Average Selling Price) of EUR 115. Gross margin is expected to decline both year over year and sequentially. Net income before taxes is estimated to be about break-even.

Sony Ericsson plans to announce the second quarter 2008 financial results on July 18 at 7:30 am UK time/8:30 am CET.

Having sold over 100 million phones in 2007, Sony Ericsson is a top global industry player operating in over 80 countries. Our phones, accessories and PC cards are synonymous with innovation and style.  With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit

Investors / Analysts
Ericsson Investor Relations                                       
Gary Pinkham (Stockholm) +46 8 719 0858
Susanne Andersson (Stockholm) +46 8 719 4631          
Sony Investor Relations                                                                               
Shinji Tomita (London) +44 207 444 9713
Tatsuyuki Sonoda (Tokyo) +81 3 6748 2180   
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Sony Ericsson global communications and PR
Press telephone number +44 208 762 5858
Aldo Liguori, +44 20 87625860
Merran Wrigley, +44 20 87625862

This press release contains forward-looking statements that involve inherent risks and uncertainties. We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.