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Updated Studio Universal brand unveiled

"We Are Movies" Tagline Revealed for Repositioned
International Movies Channel


  

London - September 30, 2015 - NBCUniversal International Networks (NBCUIN) - part of NBCUniversal, one of the world's leading media and entertainment companies - today unveiled the brand refresh for Studio Universal, its movies channel available across Africa, Spanish Latin America, Brazil and Italy. Red Bee - the award-winning creative agency, now part of Ericsson group - led the refresh of the logo and on-air packaging, working in close collaboration with NBCUIN's in-house creative and marketing team, who developed the new positioning and tagline. The refreshed brand will begin rolling out on 1 October in Africa and follow in other markets over the coming months.

In refreshing the brand, Red Bee was inspired by the iconic world of film. The on-screen presentation graphics take design cues from movie posters - such as a centred layout, type alignment and limited colour palettes - while the redesigned Studio Universal logo is now a confident black & white marque with a cinematic feel. The result is a channel brand that truly celebrates every aspect of the movies.

Eight new idents were also created by Red Bee, with the aim of bringing to life the Studio Universal experience and "We Are Movies" tagline. Each ident draws viewers in to carefully choreographed scenes - providing a behind-the-scenes glimpse of the people whose skill and dedication bring stories to life - reflecting the audience's emotional connection to the movies. Shot on-location at Universal Studios in Hollywood, each ident has an opposite version - either light or dark in tone - which uses the same set, key actors and props unveiling a very different scene, emphasizing the magic of cinema. 

Marco Giusti, SVP, Creative, NBCUniversal International, commented: "In refreshing Studio Universal we wanted to challenge typical movie-channel conventions, taking inspiration from the craft and dedication of movie-makers for our positioning, packaging, logo and tagline. The result, via Red Bee's inspired creative concept, is that we've firmly placed our love and passion for the movies at the heart of the Studio Universal brand with the aim of bringing viewers even closer to the full movie experience." 

Andy Bryant, Managing Director, Red Bee, added: "We're extremely proud to have been selected by NBCUniversal International Networks to work on the brand refresh for Studio Universal. Our challenge was to design a movie channel identity that would stand out from the crowd, conveying both scale and quality while connecting with audiences around the world. Instead of borrowing design cues from cinemas, we decided to take cues from the visual language of film posters and the process of film-making, itself, to immerse viewers in the movies."

Studio Universal brings the expertise and magic of a rich cinema heritage to the small screen. Curating the cinematic experience, through a variety of movies across multiple genres, the channel ensures movie lovers (whatever their taste) are immersed time and time again. From the hottest blockbusters to evergreen classics, Studio Universal shares emotional experiences with families and friends everywhere.

- Ends -

Contacts:

Eileen Morrison
VP, Communications
NBCUniversal International, Networks & Distribution
+44 (0) 203 618 5971
eileen.morrison@nbcuni.com

Lynne-Mei Lee
Head of PR, Red Bee
+44 7931 722783
lynne-mei.lee@ericsson.com
www.redbeemedia.com/creative  
@RedBeeCreative

About NBCUniversal International Networks
NBCUniversal International Networks is one of the world's premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.  The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.

NBCUniversal International Networks is a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Red Bee
Red Bee has created identities for a number of leading broadcasters around the world including the BBC, DreamWorks, UKTV, NBCUniversal, RTÉ, CBC Egypt, TV2 Norway and many more.  For more information about Red Bee, go to www.redbeemedia.com/creative.
Red Bee is an award-winning world leader in creating and promoting media brands, with a global reputation for on-screen brand identities, multi-platform promotional campaigns and content marketing for non-media brands. Red Bee is a part of Ericsson.

About Ericsson
Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. We are in a uniquely strong position to understand how the worlds of media and telecoms are converging. Our heritage in TV and media spans more than 25 years of cutting-edge innovation, enabling many of the milestone shifts. Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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