Claro Colombia chooses Ericsson for digital transformation project

  • Deployment targets IT architecture and end-to-end business process transformation to enable self-care services and improved customer service
  • Drives quicker and more agile service rollout for Claro Colombia's more than 27 million subscribers
  • Deal includes Ericsson Charging and Billing in One, Ericsson Multiservice Delivery Platform and Ericsson Telecom CRM, with Ericsson serving as prime integrator

Ericsson (NASDAQ: ERIC) has been selected by Claro Colombia for an OSS/BSS transformation that will drive faster service rollout, streamline end-to-end business processes, and improve the customer experience for more than 27 million subscribers.  A fully-owned subsidiary of América Móvil, Claro Colombia will deploy a range of Ericsson solutions to replace its legacy OSS/BSS architecture, with Ericsson serving as prime integrator. The deployment targets IT architecture and end-to-end business process transformation to enable self-care services and improved customer service.

The deployment of Ericsson OSS/BSS solutions is part of a multi-vendor project, and will enable Claro Colombia to optimize and automate back-office functions - such as rating and billing. It will also provide 360-degree subscriber views to customer service representatives.

For customers, the transformation will support self-care options and high-quality user experiences. Claro Colombia will be able to provide quicker and more agile services to its 27 million subscribers in the country, and take the next step toward becoming a digital operator.

Carlos Zenteno, President of Claro Colombia, says: "Our priority is to offer the best experience for our customers and Ericsson will be an important ally in our digital transformation projects. We have high expectations on Ericsson's abilities and experience in integrating the elements that will help us to simplify our processes and improve our execution."

Nicolas Brancoli, Vice President, Latin America and Caribbean, Ericsson, says: "We have been working for more than a year to show the main benefits of this enormous transformation project. We have the portfolio and experts to enable Claro Colombia to succeed in their digital strategy."

To meet customer demand, operators need to continue improving the customer experience, capture new revenues, and drive business efficiencies.  Ericsson is enabling operators to meet changing demands with a comprehensive, unified OSS and BSS product suite, as well as world-class consulting, systems integration and managed services capabilities.


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About Claro Colombia

Claro is the mobile telecommunications operator with the largest coverage in Colombia. It carries its 2G, 3G and 4G signal to 1,113 municipalities in the country, with a network of more than 5,650 base stations, and has more than 27 million users who have chosen it as their mobile voice and data services operator. Claro also offers fixed telephony, broadband internet and closed television services.

Claro Colombia is a subsidiary of América Móvil, S.A.B. Of C.V. BMV: AMX [NYSE: AMX]. [NASDAQ: AMOV] [LATIBEX: XAMXL], the leading provider of telecommunications services in Latin America with operations in 18 countries in the Americas. The company is present in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay.

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Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


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