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Ericsson and TOMRA join forces in new circular solutions for waste materials

  • Ericsson and TOMRA are joining forces to improve waste streams and minimize the environmental impact of waste.
  • This new collaboration will enable circularity through connectivity and improved access to trusted data, allowing materials to be traceable from end to end.
  • Ericsson and TOMRA will be showcasing their waste management solutions for 13,000 enterprises at HPE’s Discover event in Las Vegas.
Press release
Jun 17, 2024

Ericsson (NASDAQ: ERIC) and TOMRA are collaborating to increase transparency, traceability, and optimization of waste streams. This will allow both teams to execute on their mission to reduce litter and increase circularity in waste streams.

TOMRA Collection provides innovative technology solutions that enable the circular economy. Its reverse vending machines (RVMs) collect, sort and process used beverage containers to be continually reused and recycled back into new bottles and cans. Ericsson Connected Recycling (ECR) is a SaaS platform that offers traceability and trading of waste materials back into new products. The two technology pioneers are now combining their technologies to demonstrate how producers and retailers can monetize their waste as resources and significantly improve their environmental impact by enabling circularity instead of waste to landfill and incineration.

ECR Platform user interface

ECR Platform

Ericsson and TOMRA will be showcasing this solution by tracking waste collection at HPE’s Discover event (17-20 June 2024) in Las Vegas to demonstrate the potential of the combined technologies. Ericsson Connected Recycling is a SaaS platform powered by an HPE private cloud solution, enabling a transformation from “waste” to circular recycled raw materials that can be remonetized into Enterprise ecosystems.

Marius Fraurud, Head of TOMRA Collection says, “At TOMRA, our mission is to drive circularity through innovative solutions. Our reverse vending machines play a crucial role by collecting and sorting used beverage containers while generating precise data on these materials. The collaboration with Ericsson Connected Recycling, shows how this data can be used to provide complete traceability of materials from waste to new products. By combining our technologies, we are demonstrating how we can turn waste into a valuable resource and drive more sustainable practices in the industry."

Reverse vending machines

Image courtesy of TOMRA

Sophia Fahlen, Head of Ericsson Connected Recycling, says, “We are excited to enter this collaboration with TOMRA. Ericsson as a leader in connectivity and digitalization, and TOMRA as a leader in collection and sorting systems.  This is a great opportunity to show how our combined experience and ability to execute at scale, could transform the waste industry, increasing circularity and minimizing the environmental impact of waste.”

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About Ericsson

Ericsson’s high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality.

About TOMRA Collection

TOMRA Collection provides reverse vending machines for Clean Loop Recycling, to transform society’s habits and keep valuable resources in a continuous loop of use and reuse. The company’s solutions collect aluminum, plastic and glass beverage containers to be continually reused and recycled back into new bottles and cans. With approximately 85,000 installations across more than 60 markets, particularly in regions with deposit return systems, TOMRA reverse vending machines capture over 46 billion used bottles and cans each year. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. TOMRA’s reverse vending machines, digital solutions and service make recycling easy for the industry, system owners, retailers and consumers to contribute to a more sustainable planet. Visit our Reverse Vending pages on, and follow us on LinkedInXFacebook and Instagram.

TOMRA Collection is a division of TOMRA Group. Today, TOMRA is leading the resource revolution to transform how the planet’s resources are obtained, used and reused to enable a world without waste. The company’s other business divisions comprise TOMRA Food and TOMRA Recycling. The Group employs over 5,300 people globally and is publicly listed on the Oslo Stock Exchange.