Ericsson helps consumers navigate VOD libraries

With programming available on a seemingly endless amount of channels as well as a multitude of titles of on-demand content, consumers often struggle to find content that is relevant to them. Ericsson (NASDAQ:ERIC) is introducing the OpenStream® Catalog Gateway to help operators better promote the content in their video-on-demand (VOD) libraries and help differentiate their TV offerings.

The OpenStream® Catalog Gateway is part of a complete Ericsson on-demand solution that features the Emmy® award winning OpenStream Digital Services Platform. The gateway is an open interface that works with third-party recommendation engines and Web portals to provide personalized and relevant recommendations for extensive on-demand libraries. When combined with Ericsson's OpenStream Marketing Manager, an operator can present subscribers with promotions that are applicable to their personal interests.

"Recommendation technology is becoming an important component for operators to convert subscribers that are “just browsing” into revenue-generating buyers," said Andrew Rowe, Head of Software Product Management in Ericsson's Solution Area TV. "Adding this interface to our on-demand solution can help operators increase the average revenue per user for their VOD libraries."

A demonstration in Ericsson's booth #701 at The Cable Show, May 11-13, features FreedTV's Crowdsource Recommendation Engine. The friends-based recommendation engine mines Social Television to generate context and community aware on-demand and broadcast television recommendations such as:

• Personal Picks based on viewing history and preferences
• Recommended Picks based on friends and viewers with similar interests
• Popular Picks

The OpenStream® Catalog Gateway is available today.

Notes to editors

OpenStream Digital Services Platform by Ericsson
FreedTV Systems
Ericsson Television web site

Ericsson provides award-winning TV solutions and services that enable global media companies and operators (cable, satellite, telco and terrestrial) to deliver TV content, either directly to consumers or for professional digital video content exchange. With a broad suite of open, standards-based products, Ericsson offers the highest quality solutions for Digital TV, HDTV, VOD, IPTV, Mobile TV, connected home, content management and advanced advertising, based on industry leading technology and a strong heritage in television.

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Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

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