Quantitative data was collected from seven markets. Over 7,000 online interviews were held with people aged 15–69 in Brazil, China, France, Japan, South Korea, the UK and the US. While all respondents use internet and/or online services at least weekly for leisure purposes, almost all use the internet on a daily basis. This study is representative of 676 million people.

Qualitative insights were gathered through 58 face-to-face interviews in London, Stockholm, San Francisco, São Paulo and Tokyo. Respondents all played video games and had an internet connection at home.

This ConsumerLab report explores the video gaming experience. It does not include any gambling-related activities.