Augmenting daily commute

The ConsumerLab report, Augmenting the daily commute, talks about metropolitan mobility experiences and commuting satisfaction, how to make commuting time valuable and the importance of commuting connectivity. The study was done before commuting became heavily disrupted during 2020 and learnings were made on what consumers valued before the COVID-19 crisis and it could influence positive change to adapt the commuting experience going forward.

This study is representative of the opinions of 130 million smartphone users globally. In addition to the consumer interviews, 10 expert interviews were conducted with senior executives from telecom operators, mobility service providers and vehicle manufacturers to gain a perspective on industry sentiments around the future of mobility for consumers.

Keeping consumers connected during the COVID-19 crisis

Connectivity has helped consumers handle the uncertainties of the COVID-19 crisis, with more and more activities carried out and time spent online. Given this, both fixed broadband and mobile networks are experiencing greater demand than ever seen before – so how have the networks coped? The report outlines changes in consumer behavior that are driving network traffic and the role 5G could have played in helping consumers navigate the crisis. We uncover opportunities available for communications service providers to meet emerging consumer needs and five key consumer predictions for a post COVID-19 world. The study covers opinions of 700 million smartphone across 11 countries.

Perceptions and actions around climate and the role of ICT in living sustainably

With the Consumers, sustainability and ICT report, we share insights around consumer attitudes, understandings and challenges around leading environmentally sustainable lifestyles. It also explores the role of information and communication technologies (ICT) in assisting consumers’ daily efforts to reduce their personal climate impact.

As consumers find it increasingly difficult to place their individual actions into perspective, and the state of the environment continues to decline, they turn to national and local governments to take action to protect the environment. There is also a high belief in the ability of policy makers to address other key actors in society through regulatory measures. Consumers also expect businesses and brands to take their share of the responsibility for protecting the environment, which would also include businesses such as communication service providers (CSP). They have a unique opportunity to offer consumers various solutions that can help them make more sustainable choices in daily life.

The report shows that and ICT is a key enabler for a sustainable world, as the solutions that are developed with the consumer in mind, could potentially mean advanced solutions that simplifies daily routines and connects consumers to various services.

Welcome to the internet of senses - Explore 2030’s consumer trends

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

5G consumer potential - Busting the myths around the value of 5G for consumers

In this ConsumerLab report we aim to bust the four industry myths surrounding 5G and its potential with consumer realities. The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G's extra capabilities. We bust the four myths questioning the near term benefits of 5G, use cases that consumers will pay for, future devices and the growth in mobile data usage based not only on extensive consumer research but also on opinions from experts in the ICT industry. The report outline the opportunities available for communications service providers and is representative of the opinions of 1 billion smartphone users globally.

Is augmented reality (AR) the next level of gaming?

This report looks closely at video gaming and how augmented reality gaming (AR) could enable the next level of immersive AR gaming. Consumer media habits are constantly evolving. New devices and services enable consumers to rapidly shift their expectations and behaviours. The way entertainment is accessed, consumed and purchased has changed dramatically in a short period. The study is representative of more than 670 million people. All use internet or online applications at least weekly. Almost all are in fact daily internet users.

10 Hot Consumer Trends - 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

#OMG Social media is here to stay

This report aims to uncover consumers' attitudes towards social media and how social media usage will continue to evolve. Even though recent privacy-related scandals have fueled negativity and criticism, data indicates social media services have far from peaked. Social media services are witnessing an increase in users, and in the average amount of time those users spend on it. The insights presented in the report are representative of 100 million advanced smartphone users in the US and UK.

A case study on automation in mining - 5G business value

In this case study, we explore the role of automation in the mining industry and uncover the business value of using 4G and 5G technology in an open-pit mine, in terms of both economics and sustainability.
The Boliden Aitik case study shows a reduced cost through automation, with communications being the key enabler. This shows an annual EUR 2.5 million net saving for the Aitik mine alone.
The report is based on discussions and interviews with Boliden carried out as part of a study conducted in January–March 2018.

The zero-touch customer experience

Consumers are exhausted. On average, it takes smartphone users four days and two attempts to successfully complete an interaction with a mobile operator.
So who is giving consumers the better digital experience today? How could that change? And what must operators do to win the battle for the consumer tomorrow?
These are just some of the questions addressed in this report, which represents the opinions of 700 million consumers and uncovers the future of consumer interactions with mobile operators.

Creative Machines

This report explores what roles AI will be capable of in the job market, and what it means for the human workforce. It does so by comparing the ongoing development with the first industrial revolution. AI will impact all jobs where efficiency and productivity gains can be made, including creative work. Hence impacting all industries and businesses. The report is based on interviews with academia and industry leaders as well as quantitative consumer survey data from Ericsson Consumer & IndustryLab analytical platform.

Beyond smartphone shopping – the rise of smart assistants

This report uncovers how smartphone shopping will continue to peak on a global scale over the next few years, as the store moves into every user's hand. We are already seeing the next wave of disruption coming – the rise of AI-based assisted shopping.

Bringing 5G business value to industry

In this report we are uncovering the 5G Business value to the industry when we explore the Blisk manufacturing case study. Equipping industrial sites with 5G mobile communications opens up large opportunities for operators to expand their business.

Towards a 5G consumer future - Six calls to action from consumers for operators to rethink mobile broadband

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

10 hot consumer trends 2018

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond. The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

TV and Media 2017

The eight edition of Ericsson's annual TV and Media report reveals insights from more than 1 billion consumers. It details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content.

Merged reality

Ericsson's latest ConsumerLab report reveals insights into how consumers expect virtual reality and augmented reality to merge with physical reality.

From Healthcare to Homecare

ConsumerLab reveals consumer insights on the impact of 5G on the future of healthcare and its transformation across preventative, routine and post-operative care.

Online threats go offline

The latest Ericsson ConsumerLab report explores the blurring of online and physical activities, how online activities can result in dangers in the physical world and how it relates to consumers’ perception of safety.

The self-driving future

Consumer views on letting go of the wheel and what’s next for autonomous cars.

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

Public safety goes personal

Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. This Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.

TV and media 2016

The evolving role of TV and media in consumers’ everyday lives.

Behavioral differences between families

The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.

Experience shapes mobile customer loyalty

Understanding the impact of connectivity experience on smartphone user’s loyalty to their operator.

Wearable technology and the Internet of Things

Consumer views on wearables beyond health and wellness.

The one-click ideal

Challenging expectations for operators on the digital customer journey.

Mobile phones provide fast track to financial inclusion in Sub-Saharan Africa

Study of five countries in Sub-Saharan Africa reveals 63 percent of respondents are unbanked, and 52 percent use mobile money through agents.

10 hot consumer trends for 2016

Ericsson ConsumerLab has identified some of the most important consumer trends for 2016 and beyond.