Welcome to the Everyspace Plaza!
ConsumerLab presents its annual 10 Hot Consumer Trends report, now in its 11th year. This year, we focus on 10 high-tech facilities that consumers envisage in hybrid malls by 2030. Here, in the Everyspace Plaza, AR glasses, haptic body suits, and tactile gloves could be shared at low cost, and environments could be programmed and adapted to an almost infinite number of activities.
At Ericsson Research, our vision is that over the next decade, these ideas will merge into a networked reality, where every space becomes the right place for next-generation experiences. The insights are based on the opinions of early adopters of augmented reality (AR), virtual reality (VR) and virtual assistants in 14 cities globally, representing 57 million citizens out of 234 million living in these metropolitan areas.