ConsumerLab trends and insights - All reports

Elevating 5G with differentiated connectivity

Who’s driving demand for differentiated connectivity, and why? Our latest 5G study reveals how existing and emerging apps like GenAI and XR are shaping guaranteed performance expectations. Discover the journey, and revenue upside for providers ready to meet rising consumer expectations.

5G: Meeting consumer demands at big events

What makes an eventgoer's experience that extra special? This ConsumerLab report reveals four trends for 5G-enhanced event connectivity and fan experiences.

Elevating the consumer experience at big events with 5G

This technical paper dives into how 5G mid-band TDD was deployed for superior user experience at this year’s biggest events.

10 Hot Consumer Trends: The AI-Powered Future - A tension between AI hopeful and AI fearful

Consumers believe that the help by AI in future digital interactions could be a double-edged sword. Are you hopeful or fearful of the future of AI? Don’t make up your mind until you have read this report!

Augmented tomorrow: AR experiences beyond smartphones and AR filters

In this Ericsson ConsumerLab study, current and prospective extended reality (XR) users in 10 global markets were surveyed, revealing four pivotal insights shaping consumer expectations for augmented reality (AR) experiences over the next five years.

Capturing the 5G FWA opportunity: A household view

In this Ericsson Consumer Lab study 19 countries were surveyed to explores the current stage of home broadband internet. And 5 key findings were identified for communication service providers to capture the FWA opportunity within the households.

5G value: Turning performance into loyalty

Ericsson ConsumerLab has conducted research across 28 global 5G markets, identifying four key trends for capturing 5G value, and giving communication service providers vital insights into what drives 5G network satisfaction and user retention.

Future of Work Life

A new report, Future of Work Life, from Ericsson Consumer & IndustryLab examines how employees and employers navigate the current work environment and their views on the future of work shaped by the pandemic, digitalization and the fluctuating labor market.

10 Hot Consumer Trends - Climate change impacting consumers

Cyber-physical systems. Connected automated homes. Personal Artificial Intelligence assistants. Merged reality experiences with lightweight devices that are unnoticeable when worn. These could all be everyday connected experiences for everyday lives in the next decade. But, as rapidly as technology progresses, consumers will also see intensified impacts of another development – climate change.

5G: The next wave

The latest research from Ericsson ConsumerLab reveals the next wave of 5G is underway, with mainstream consumers now adopting 5G. It also highlights six key 5G trends and suggests how service providers can respond to the expectations of both early adopters and the next wave of consumers, driving further 5G adoption.

5G pacesetters - what's their secret?

ConsumerLab’s new report 5G Pacesetters, the industry’s first and only study that incorporates a consumer perspective to shed light on the four stages of 5G maturity, explores the strategies and paths taken by the most proactive and successful service providers. It uncovers what sets them apart from the rest of the market, and why they win in the eyes of consumers.
It assess the 5G maturity and market revenue strategies of 73 CSPs across 22 markets globally based on 105 criteria.

10 Hot Consumer Trends report 2030 - The Everyspace Plaza

Welcome to the Everyspace Plaza!

ConsumerLab presents its annual 10 Hot Consumer Trends report, now in its 11th year. This year, we focus on 10 high-tech facilities that consumers envisage in hybrid malls by 2030. Here, in the Everyspace Plaza, AR glasses, haptic body suits, and tactile gloves could be shared at low cost, and environments could be programmed and adapted to an almost infinite number of activities.

At Ericsson Research, our vision is that over the next decade, these ideas will merge into a networked reality, where every space becomes the right place for next-generation experiences. The insights are based on the opinions of early adopters of augmented reality (AR), virtual reality (VR) and virtual assistants in 14 cities globally, representing 57 million citizens out of 234 million living in these metropolitan areas.

Mobile financial services on the rise – Exploring the consumer perspective in Sub-Saharan Africa

Sub-Saharan Africa is by some perceived as the epicenter of usage of Mobile financial services. This Consumer Lab report reveals the rise of Mobile financial services in the region specially post Covid-19 pandemic and how well CSPs are performing in comparison to their competitors in the eyes of consumers. An important part in this report is about the triggers to adoption of mobile money and the great protentional of current nonusers, sum. The report sums up with the essential aspects for a continuous future success for mobile money.

The future urban reality – The next normal post-COVID19

The future urban reality report, the biggest research study of its kind, looks to consumers’ experiences, concerns, challenges and opportunities around their lifestyles and technology, in the context of the COVID-19 pandemic. It also covers the consumers’ outlook on the future urban reality for 2025. The insights are representative of the opinions of 2.3 billion consumers.

Five ways to a better 5G - Key trends to increase 5G adoption

The ConsumerLab report Five ways to a better 5G is the biggest ever 5G consumer study to date representing opinions of 1.3bn consumers and 220 million 5G users uncovers key trends influencing consumer adoption and perception of 5G—and suggests five ways in which you can meet consumer expectations now, and in the future.

10 Hot Consumer Trends 2030 - Connected intelligent machines

ConsumerLab presents its annual report 10 Hot Consumer Trends 2030 – Connected Intelligent Machines. It outlines ten different roles that consumers expect connected intelligent machines to take in everyday life during the coming decade. At Ericsson Research, our vision is that advances in AI and cellular communications will enable connected intelligent machines to securely communicate across the networks of tomorrow. This report presents insights based on Ericsson’s long-standing consumer trends program, now in its 10th year.

The insights focus on the sentiments of residents, that are or plan to be regular users of augmented reality (AR), virtual reality (VR) or virtual assistants, in 15 cities globally, representing 50 million citizens out of 261 million living in the metropolitan areas.

5G revenue opportunity uncovered

The ConsumerLab report “Harnessing the 5G consumer potential -The consumer revenue opportunity uncovered” is a joint research study between Ericsson ConsumeLab and Omdia to uncover the importance of the consumer market for service providers in the 5G era. The report reveals a USD 3.7 trillion cumulative revenue opportunity available for proactive communication service providers enabled by 5G till 2030 and outlines approaches service providers can use to unlock this consumer revenue potential. The report also explores which digital services/use cases will help boost consumer revenues for service providers both short term and over the coming decade. The conclusions in the report are based on building an extensive 5G revenue forecast model, past Consumerlab 5G research and a recent online survey by ConsumerLab among 7,500 smartphone users across 17 markets which represents the opinions of 750 million consumers globally.

Augmenting daily commute

The ConsumerLab report, Augmenting the daily commute, talks about metropolitan mobility experiences and commuting satisfaction, how to make commuting time valuable and the importance of commuting connectivity. The study was done before commuting became heavily disrupted during 2020 and learnings were made on what consumers valued before the COVID-19 crisis and it could influence positive change to adapt the commuting experience going forward.

This study is representative of the opinions of 130 million smartphone users globally. In addition to the consumer interviews, 10 expert interviews were conducted with senior executives from telecom operators, mobility service providers and vehicle manufacturers to gain a perspective on industry sentiments around the future of mobility for consumers.

Keeping consumers connected during the COVID-19 crisis

Connectivity has helped consumers handle the uncertainties of the COVID-19 crisis, with more and more activities carried out and time spent online. Given this, both fixed broadband and mobile networks are experiencing greater demand than ever seen before – so how have the networks coped? The report outlines changes in consumer behavior that are driving network traffic and the role 5G could have played in helping consumers navigate the crisis. We uncover opportunities available for communications service providers to meet emerging consumer needs and five key consumer predictions for a post COVID-19 world. The study covers opinions of 700 million smartphone across 11 countries.

Perceptions and actions around climate and the role of ICT in living sustainably

With the Consumers, sustainability and ICT report, we share insights around consumer attitudes, understandings and challenges around leading environmentally sustainable lifestyles. It also explores the role of information and communication technologies (ICT) in assisting consumers’ daily efforts to reduce their personal climate impact.

As consumers find it increasingly difficult to place their individual actions into perspective, and the state of the environment continues to decline, they turn to national and local governments to take action to protect the environment. There is also a high belief in the ability of policy makers to address other key actors in society through regulatory measures. Consumers also expect businesses and brands to take their share of the responsibility for protecting the environment, which would also include businesses such as communication service providers (CSP). They have a unique opportunity to offer consumers various solutions that can help them make more sustainable choices in daily life.

The report shows that and ICT is a key enabler for a sustainable world, as the solutions that are developed with the consumer in mind, could potentially mean advanced solutions that simplifies daily routines and connects consumers to various services.

Welcome to the internet of senses - Explore 2030’s consumer trends

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the ninth edition of the 10 Hot Consumer Trends report. Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be reality by 2030. This will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. The main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

5G consumer potential - Busting the myths around the value of 5G for consumers

In this ConsumerLab report we aim to bust the four industry myths surrounding 5G and its potential with consumer realities. The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G's extra capabilities. We bust the four myths questioning the near term benefits of 5G, use cases that consumers will pay for, future devices and the growth in mobile data usage based not only on extensive consumer research but also on opinions from experts in the ICT industry. The report outline the opportunities available for communications service providers and is representative of the opinions of 1 billion smartphone users globally.

Is augmented reality (AR) the next level of gaming?

This report looks closely at video gaming and how augmented reality gaming (AR) could enable the next level of immersive AR gaming. Consumer media habits are constantly evolving. New devices and services enable consumers to rapidly shift their expectations and behaviours. The way entertainment is accessed, consumed and purchased has changed dramatically in a short period. The study is representative of more than 670 million people. All use internet or online applications at least weekly. Almost all are in fact daily internet users.

10 Hot Consumer Trends - 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

#OMG Social media is here to stay

This report aims to uncover consumers' attitudes towards social media and how social media usage will continue to evolve. Even though recent privacy-related scandals have fueled negativity and criticism, data indicates social media services have far from peaked. Social media services are witnessing an increase in users, and in the average amount of time those users spend on it. The insights presented in the report are representative of 100 million advanced smartphone users in the US and UK.

A case study on automation in mining - 5G business value

In this case study, we explore the role of automation in the mining industry and uncover the business value of using 4G and 5G technology in an open-pit mine, in terms of both economics and sustainability.
The Boliden Aitik case study shows a reduced cost through automation, with communications being the key enabler. This shows an annual EUR 2.5 million net saving for the Aitik mine alone.
The report is based on discussions and interviews with Boliden carried out as part of a study conducted in January–March 2018.

The zero-touch customer experience

Consumers are exhausted. On average, it takes smartphone users four days and two attempts to successfully complete an interaction with a mobile operator.
So who is giving consumers the better digital experience today? How could that change? And what must operators do to win the battle for the consumer tomorrow?
These are just some of the questions addressed in this report, which represents the opinions of 700 million consumers and uncovers the future of consumer interactions with mobile operators.

Creative Machines

This report explores what roles AI will be capable of in the job market, and what it means for the human workforce. It does so by comparing the ongoing development with the first industrial revolution. AI will impact all jobs where efficiency and productivity gains can be made, including creative work. Hence impacting all industries and businesses. The report is based on interviews with academia and industry leaders as well as quantitative consumer survey data from Ericsson Consumer & IndustryLab analytical platform.

Beyond smartphone shopping – the rise of smart assistants

This report uncovers how smartphone shopping will continue to peak on a global scale over the next few years, as the store moves into every user's hand. We are already seeing the next wave of disruption coming – the rise of AI-based assisted shopping.

Bringing 5G business value to industry

In this report we are uncovering the 5G Business value to the industry when we explore the Blisk manufacturing case study. Equipping industrial sites with 5G mobile communications opens up large opportunities for operators to expand their business.

Towards a 5G consumer future - Six calls to action from consumers for operators to rethink mobile broadband

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

10 hot consumer trends 2018

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond. The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

TV and Media 2017

The eight edition of Ericsson's annual TV and Media report reveals insights from more than 1 billion consumers. It details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content.

Merged reality

Ericsson's latest ConsumerLab report reveals insights into how consumers expect virtual reality and augmented reality to merge with physical reality.

From Healthcare to Homecare

ConsumerLab reveals consumer insights on the impact of 5G on the future of healthcare and its transformation across preventative, routine and post-operative care.

Online threats go offline

The latest Ericsson ConsumerLab report explores the blurring of online and physical activities, how online activities can result in dangers in the physical world and how it relates to consumers’ perception of safety.

The self-driving future

Consumer views on letting go of the wheel and what’s next for autonomous cars.

10 hot consumer trends 2017

Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.

Public safety goes personal

Today’s citizens have high expectations of authorities and public safety agencies, and where these expectations are not being met they are increasingly using the internet and smartphones for their own personal safety. This Ericsson ConsumerLab report has investigated smartphone users’ views on public safety in five cities.

Elevating 5G with differentiated connectivity

Reports