IBC 2015

September 10-15, 2015, Amsterdam, Netherlands

Enabling the transformation of TV

As our industry picks-up ever faster pace in its transformation towards the Networked Society, the most critical aspect is how to continually delight the TV consumer, to maintain their loyalty and keep them coming back for more.

Ericsson is largely responsible for the broadband infrastructure of the Networked Society. The internet enabler is changing everything and as experts in TV for almost 25 years, we are in a uniquely strong position to understand how these internet and media worlds are combining. Ericsson has been investing significantly to deepen it’s consumer and industry insights, to build the ultimate software and managed services portfolio, and build the global transformation services capability, that will enable our customers to realize their greatest success as TV re-invents itself in the Networked Society.

  • Where:
  • Amsterdam Rai
  • Europaplein,
  • Amsterdam
  • NL 1078 GZ
  • When:
  • Conference: September 10-14, 2015
  • Exhibition: September 11-15, 2015


Our professional video expertise spans almost 25 years, having enabled so many of the milestone shifts to digital, HD, 3D and into the connected, ultra high resolution and high dynamic range future. Recognized with 5 technical Emmy’s and many patents, Ericsson today directly manages over 500 TV channels, enables tens of thousands of channels to be delivered and powers the in-home experience for over 19 million homes globally.

The Ericsson mission is clear – to enable ALL in the media value chain to realize their potential and transform continuously in this internet era of Television. We support content owners, broadcasters, programmers, TV service providers (Cable, Satellite and Telecom) and network owners. No other partner has Ericsson’s global scale and depth of capabilities to deliver on a promise as great as the future of Television.

At IBC 2015, we will publish the insights from our ConsumerLab TV trends report, make key announcements and showcase new solutions, to realize a future of TV that is delightful for consumers and successful for those that drive towards their potential in the Networked Society era of TV.

Ericsson portfolio areas:

  • Ericsson has a long history of maximizing the value of programming for rights holders and broadcasters. Ericsson’s media enrichment portfolio addresses the earliest part of the media value chain and workflow, augmenting video assets with access enhancing features such as signing and captioning/subtitling, as well as heightening the quality of premium sports material with on-screen graphics and analysis tools to create the ultimate live sports viewer experience. Finally, Ericsson enables ever more content-rich discoverability and a deep-dive experience for end viewers through extensive metadata services.

  • Ericsson’s media processing portfolio includes all processing and workflow functions to address any media format transformation and business process. For nearly 25 years, Ericsson has pioneered the world’s most advanced video compression technology and solutions, enabling industry transformations from analogue to digital, to HD, to multiscreen and soon, to immersive UHD. Ericsson’s virtualized encoding technology enhances the best of software encoding with fully bespoke ultra-high performing hardware processing based on its own video chip to deliver ultimate flexibility, quality and efficiency in transporting and delivering video.

    Ericsson’s Content Management System and Media Management service ensure that highly complex on-demand and linear video workflows are orchestrated and deliver assets on-time, efficiently, and with perfect quality.

  • As the cornerstone of linear TV broadcasting, Ericsson’s managed play-out service and associated capabilities ensure the world’s biggest brands deliver upon their reputation as the premier broadcasters for millions of viewers 24x7. Addressing the global shift by content owners and broadcasters for delivering content direct to consumers via OTT services, Ericsson’s managed player service enables direct to consumer OTT propositions to be deployed with speed and without technology risk. Powering this OTT proposition and more broadly serving 19 million subscribers, the media publishing part of Ericsson’s TV platforms for IP delivered video include all back-office functionality. This enables all business processes, content rights, consumer authentication, billing and advanced viewing analytics to deliver TV Anywhere and OTT services.

    Ericsson manages and broadcasts over 500 TV channels including OTT services, provides rich metadata for 2500 channels, across 25 countries and 31 languages.

  • As IP networks including the global internet become the fabric for video delivery to a predicted 15bn video-enabled connected devices, so these networks must become video-centric in their design and purpose. Ericsson’s global leadership in mobile networks and expertise in internet content delivery is making it the greatest enabler of TV Anywhere of any industry player. With solutions to cache, optimize, store, process and edge-optimize video delivery in both fixed and mobile IP networks, Ericsson is the leader in enabling the shift to a future of all-IP video delivery.

    Ericsson is the world leader in Cloud DVR video storage and processing, LTE broadcast and is setting the world agenda for video over 5G.

  • With the connected consumer becoming ever more demanding of the experience, access and quality they expect from advanced media and television services on any device, so Ericsson is unifying its unique consumer insights with cutting edge design and technology to create the most seamless, personal, intuitive and delightful experiences for TV consumers. Everything in the media portfolio builds to provide the ultimate consumer experiences. For Ericsson’s customers, this results in satisfaction and loyalty, additional revenues and consumer advocacy for their brands. Ericsson is leveraging the best of cloud and virtualization technologies with as-a-service or fully managed approaches to create the ultimate agility for its customers in shaping the consumer agenda. Its TV Platforms and managed OTT service deliver for content brands and global aggregating TV service providers alike. Whether pay TV reinvented, immersive OTT apps, or Ultra HD – it’s television’s evolution in a platform.

    Ericsson is the world leader in IP video platforms with over 19m subscribers.

Conference sessions

We also invite you to join our Ericsson experts at the conference sessions:

  • Leaders’ Summit: ‘Consumer knowledge: the better you know your customer, the better you know your business’

    Date/Time: Thursday, September 10, 14:15-15:30

    Ericsson speaker: Elisabetta Romano, Vice President and Head of TV & Media Solutions

  • IBC 2015 Strategic Insights Session: ‘Roadmap session: our CTOs look forward 12 months’

    Date/Time: Saturday, September 12, 13:30-15:00

    Ericsson speaker: Ulf Ewaldsson, CTO

  • IBC Content Everywhere Tech in Action

    Date/Time: Sunday, September 13, 13:30-14:00

    Ericsson speaker: Joachim Bergman, Head of Playout and Media Management EB&MS

  • Panel Session: ‘Breaking the codec: are current video compression standards enough?

    Date/Time: Sunday, September 13, 16:45-18:00

    Ericsson speaker: Tony Jones, Head of Technology, Compression

  • Delivery of High Dynamic Range Video using existing broadcast infrastructure

    Ericsson speaker: Lukasz Litwic, Principal Engineer for Compression Research

  • Ultra HD Forum

    Ericsson speaker: David Price (Moderator), Vice President TV Business Development

Please make sure to mark September 11-15 in your calendar and join us to share the most unique insights, and build your consumer focused strategy as we drive towards 2020.

On-stand speaker/expert sessions

Ericsson’s experts across cloud, video networks, video processing, Ultra HD, consumer trend research and our Media Vision 2020 will be offering speaker activity slots on the stand. See schedule below to plan your visit:

  • Show opens 10.30

    • 11:00 – 11:20 ‘Playout at the Boundary’
    • 11:30 – 12:00 ‘Immersive TV Ultra HD Supersession’
    • 12:10 – 12:30 ‘Media Vision 2020’
    • 14:00 – 14:20 ‘ConsumerLab TV & Media Study 2015’
    • 14:45 – 15:05 ‘Next Generation Content Discovery’
    • 15:15 – 15:45 ‘OTT Supersession MR & EB&MS’
    • 16:00 – 16:20 ‘The Agile Pay TV Transformation’
    • 16:45 – 17:05 ‘Software Defined Video Processing’
    • 17:15 – 17:35 ‘Shift to Cloud DVR’
  • Show opens 09.30

    • 10:00 – 10:20 ‘The Agile Pay TV Transformation’
    • 10:40 – 11:00 ‘Shift to Cloud DVR’
    • 11:15 – 11.45 ‘OTT Supersession MR & EB&MS’
    • 12:00 – 12:20 ‘Next Generation Content Discovery’
    • 14:00 – 14:20 ‘Media Vision 2020’
    • 14:45 – 15:05 ‘Playout at the Boundary’
    • 15:15 – 15:45 ‘Immersive TV Ultra HD Supersession’
    • 16:00 – 16:20 ‘Software Defined Video Processing’
    • 16:45 – 17:05 ‘ConsumerLab TV & Media Study 2015’
  • show opens 09.30

    • 10:00 – 10:20 ‘Software Defined Video Processing’
    • 10:40 – 11:00 ‘Playout at the Boundary’
    • 11:15 – 11:45 ‘Immersive TV Ultra HD Supersession’
    • 12:00 – 12:20 ‘The Agile Pay TV Transformation’
    • 14:00 – 14:20 ‘ConsumerLab TV & Media Study 2015’
    • 14:45 – 15:05 ‘Media Vision 2020’
    • 15:15 – 15:45 ‘OTT Supersession MR & EB&MS’
    • 16:00 – 16:20 ‘Next Generation Content Discovery’
    • 16:45 – 17:05 ‘Shift to Cloud DVR’
  • show opens 09.30

    • 10:00 – 10:20 ‘Shift to Cloud DVR’
    • 10:40 – 11:00 ‘Next Generation Content Discovery’
    • 11:15 – 11:45 ‘OTT Supersession MR & EB&MS’
    • 12:00 – 12:20 ‘ConsumerLab TV & Media Study 2015’
    • 14:00 – 14:20 ‘Software Defined Video Processing’
    • 14:45 – 15:05 ‘The Agile Pay TV Transformation’
    • 15:15 – 15:45 ‘Immersive TV Ultra HD Supersession’
    • 16:00 – 16:20 ‘Playout at the Boundary’
    • 16:45 – 17:05 ‘Media Vision 2020’

Presentation abstract

  • Presenters: Mark Horton, Strategic Product Manager, Video Compression

    Matthew Goldman, SVP Technology, TV Compression

    4K cameras and consumer 4K TVs are now becoming commonplace, however there are still many unanswered questions about everything in the middle – production, post production, infrastructure and delivery - the business background of UHDTV. Is simply increasing resolution to 4K enough to give the necessary level of consumer ‘Wow’? Do we need to add High Dynamic Range and Wide Color Gamut to 4K to make it really effective? Does enhanced HD offer plenty of bang for a lot less buck? What about high frame rates? This session cuts to the chase and presents latest empirical data and practical examples that will help media organisations navigate through this complex topic.

  • Presenter: Stuart Boorn, Head of Product Management, Video Compression

    This session explains the direction Ericsson is taking as we move toward more software centric architectures whilst retaining our core competencies of performance, flexibility, saleability and reliability.

  • Presenters: Steve Plunkett, CTO, Broadcast & Media Services

    Rich Cranefield, Head of Playout Service Line, Broadcast & Media Services

    With on-demand content making inroads to the consumer’s lifestyle it is clear that linear broadcasting will change too. This session looks forward to what developments in technology will bring to the mix. It examines possible paths through the cloud and separates the value from vapour. It explores the potential that in the relatively near future, playout may have changed completely. That broadcasters will embrace an evolution from the absolute controlling of playlists, to something much more creative, open and exciting for the future.

  • Presenters: Georg Mueller-Loeffelholz, Head of Content Discovery, Broadcast & Media Services

    Richard Kirk, Head of Strategic Product Management, Broadcast & Media Services

    Recent years have witnessed the introduction of increasingly rich and sophisticated content discovery tools. These innovations are becoming a central component in enabling Service Providers to differentiate their offerings, expand viewing and reduce subscription churn. This session explores the data acquisition and delivery capabilities required to support the ‘next generation’ of rich discovery tools, in addition to considering the next wave of innovation promising to differentiate the discovery experience – scene relevant and contextual recommendation.

  • Presenters: Erik Ramberg, Head of MediaFirst Product Management, TV Platforms

    Vasanth Arunachalam, Senior MediaFirst Product Manager

    The rise of mobile devices, OTT services and the cloud is transforming the way in which people watch TV and their expectations for the TV experience. Meeting consumers’ ever evolving demands requires an emphasis on continuous technical innovation and agility. Come learn about the benefits of a continuous engagement model and how it will change pay TV – from big data, rapid innovation cycles, greater monetization opportunities, to faster time-to-market for new features and targeted offerings.

  • Presenters: Stanimir Dimitrov, Product Marketing Manager, Broadcast & Media Services

    Olle Andréasson, Engagement Manager Online Video, Broadcast & Managed Services

    The age of Internet TV streaming is here and the plethora of new viewing devices and platforms offer an incredible potential for broadcasters and Pay-TV service providers. Learn how our customers are leveraging Ericsson OTT solutions to turn their Internet video strategy into a reality – in a cost effective manner, with accelerated time to market, and great user experience.

  • Presenter: Yvo Bogers, Sales Support, Ericsson Cloud DVR

    Subscribers are demanding “more” all the time. More features, more storage, more recordings at once, more options for viewing. They want it personalized to their wants, desires, and schedules. Time shifting your video allows you to watch at your leisure. Bringing these services to the cloud enables that video to reach all your devices at lower cost and greater scale. We will explore what is driving this trend to the Cloud and how expanding VOD offerings and Cloud DVR will allow Pay-TV operators to compete with OTT services already addressing this demand.

  • Presenters: Anders Erlandsson, Senior Advisor, Consumer Insight, ConsumerLab

    Zeynep Ahmet, Senior Adviser, Consumer Insight, Consumerlab

    Key highlights from the latest 2015 ConsumerLab TV & media study, outlining the changes in consumer media habits & expectations

  • Presenter: Niklas Rönnblom, Customer & Offerings Strategist, Media Strategy

    The session will address a few of the important consumer, business and technology TV & Video trends and game changers that is currently impacting the future of the media industry. It will also look at a few examples and ideas concerning how some of the vendors have and could address some of those.

Social media


  • Closing the satisfaction gap: How do traditional TV providers engage w/viewers in new ways? https://t.co/L54ZdqvZuY https://t.co/xK6fDQXfuH

  • How do you discover new things to watch? Find out what consumers worldwide have to say. https://t.co/HL4i9UJjHM https://t.co/n4xHmIZtkc

  • Download our #TV Anytime white paper for insight on evolving TV viewer expectations. #VOD #cloudDVR https://t.co/UMlvptME16 via @BTReport

  • And it’s a wrap! Thank you everyone for joining us at #EMS16. See you next year! https://t.co/vDxyZm1GWa

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