Ericsson 5G Talks

Ericsson experts and telco operators MasOrange and Telia discuss how 5G Standalone and differentiated connectivity can support new commercial models, stronger customer experiences, long-term competitiveness and enhanced brand equity.

Key takeaways:

• Gain valuable insights from new global research on differentiated connectivity and its business impact
• Hear how leading providers MasOrange and Telia are testing and launching new propositions
• Understand what growing AI usage means for future network demands
• Discover where real opportunities for growth are emerging and how performance is central to success

Guest speakers:

• Angelica Sanchez, Brand Portfolio Director, MasOrange
• Magnus Leonhardt, Head of Strategy and Innovation, Telia B2B
• Kirsty Fitzgibbon, CMO & Head of Sustainability, Ericsson EMEA
• Adam Lloyd, Head of Employee Communications, Ericsson EMEA
• Jasmeet Sethi & Maya Moukbel, Ericsson ConsumerLab
• Steven Davis & Greger Brennerud, Strategic Marketing Directors, Ericsson

Tian Chong, CEO of Singtel Singapore, discusses how Singtel is leveraging 5G for differentiated connectivity to stand out in a highly competitive market.

Hear Tian Chong discuss:

• How Singtel is using differentiated connectivity tiers to shift from selling data to performance-based experiences.
• The three-year journey to a commercial launch, with 95% 5G SA nationwide coverage and major event pilots, such as the F1 Grand Prix, National Day Parade and music concerts.
• User willingness to pay for premoium connectivity, with over half of high-end users interested.
• The approach that Singtel took, requiring mindset shift, close collaboration between technical and business teams, and test-and-learn pilots.

Guest speakers:

• Tian Chong, CEO, Singtel Singapore
• Sonia Aplin, VP Strategy, Marketing & Communications & SCR, Ericsson SE Asia, Oceania & India

Ericsson experts discuss what differentiated connectivity is, why it is important now and how operators can achieve it.

Key takeaways:

• Understand why operators must move beyond selling gigabytes to selling performance and application experience.
• Learn about what differentiated connectivity is and how offering deterministic, premium connectivity can unlock both willingness to pay and ARPU.
• See how T-Mobile have made it work in practice with network slicing at major events, showing the model is commercially ready now.
• Discover why operators need clear purpose and bold experimentation to capture growing demand for AI applications.

Guest speakers:

• Jasmeet Sethi, Head of ConsumerLab, Ericsson
• Patrik Cerwall, Head of Marketing Insights, Ericsson
• Kirsty Fitzgibbon, CMO & Head of Sustainability, Ericsson EMEA

Discover how leading telcos like Tele2, Orange, and Deutsche Telekom are harnessing the power of 5G to deliver unparalleled connectivity and elevate live events to new heights.

Key takeaways:

• Learn about the latest trends in consumer behavior and how 5G is driving innovation.
• Hear from industry leaders on their strategies for leveraging 5G to create exceptional experiences.
• Gain valuable insights from our ConsumerLab research team, based on interviews with fans at major events.

Guest speakers:

• Elin Ovéus, Head of Networks, Tele2
• Rosanna Ingravallo, Head of Network Performance & Evolution, Ericsson Europe & LATAM
• Jasmeet Sethi, Head of ConsumerLab, Ericsson

Discover how exposing your network APIs can empower developers to build ground-breaking 5G mobile applications for the next generation of customer experiences and create new ways to grow your network investments.

Key takeaways:

• Understand what 5G network exposure is, what APIs are, and how to take advantage of these opportunities.
• Gain insights on how innovative, customer experience-led 5G applications are driving satisfaction and consumer willingness to pay.
• Hear from Deutsche Telekom about their Magenta Business API service and why this is central to their business strategy.
• Hear how Telefonica Vivo Brazil are exposing network capabilities via APIs as a catalyst for new opportunities to monetize 5G and their partnership with GSMA Open Gateway.

Guest speakers:

• Diego Aguiar, Director of Operations at Telefonica Tech, leading Open Gateway initiative in Brazil
• Peter Arbitter, Senior Vice President, MACE, Deutsche Telekom
• Hans Hammar, Head of Networks Business Strategy at Ericsson
• Joakim Sorelius, Head of Global Network Platform Product and Engineering, Ericsson

Discover why and how telco operators are on a quest to differentiate through new personalized 5G customer experiences.

Key takeaways:

• Discover Singtel's world-first test-case of a formula one mobile customer experience and its commercial opportunities.
• Learn from 5G Trailblazer Magnus Bjorkman about how gamification in sports can convert loyal fans into subscribers.
• Gain insights from the CMO of Orange Europe on piloting new propositions.

Guest speakers:

• Jean-Marie Culpin, CMO Orange Europe
• Magnus Bjorkman, CEO of Tension and Co-founder of Onsite Sport
• Terence Lai, VP Consumer Products and Partnership, Singtel
• Hans Hammar, Head of Networks Business Strategy, Ericsson
• Patrik Cerwall, Head of Strategic Marketing Insights, Ericsson

See how it’s possible to balance rising energy costs and environmental concerns with greater network efficiencies.​

Key takeaways:

• Hear how Vodafone UK is modernizing their existing network to reduce energy consumption.​​
• Deutsche Telekom discuss sustainable network evolution and how they built a renewable energy powered site in Dittenheim, Germany​.​​
• Ericsson experts discuss what the energy curve is, why it matters, what it is showing us and ways to tackle it.​​

Guest speakers:​

• Andrea Donà, Chief Network Officer, Vodafone UK​
• Leif Heitzer Senior Vice President of Center for Technology Competence, Deutsche Telekom​
• Noelia Lopez, Sustainability and AI Marketing Driver, Ericsson​
• Evangelia Tzifa, Head of Networks & Managed Services UKI, Ericsson

Explore the enormous opportunity that 5G presents with network slicing technology – and how it could allow telco operators to truly transform the lives and businesses of their customers.

Experts from Singtel, Telefónica, Google and Ericsson discuss:

• How they are using 5G and network slicing today
• New revenue streams they are exploring with partners
• Network slicing from the device and software perspective

Guest speakers:

• Yeow Lian​ - Managing Director Networks,  Singtel
• Alexandre Harmand​ - Head of Network Platforms in CTIO, Telefónica​
• Stella Loh​ - Senior Product Manager, Android 5G, Google
• Hans Hammar - Head of Radio Networks in Europe and Latin America, Ericsson
• Philip Brimblecombe - Head of Digital Services Strategic Programs Europe & Latin America, Ericsson

Discover how you can transform your network and unlock new  opportunities with 5G Standalone. 

Key takeaways:

• Hear from T-Mobile about the competitive benefits they gained by launching 5G Standalone in the US.
• Understand the key principles you’ll need to consider when building your own Standalone network including how Dynamic Slice Selection enables new revenue streams for your business.

Guest speakers:

• Mark McDiarmid - SVP Radio Network Engineering and Development, T-Mobile US
• Hans Hammar - Head of Radio Networks, Ericsson
• Christian Jansson - 5G Business Development, Ericsson