Skip navigation
Differentiated Connectivity Solutions for Enhanced Event Experiences

Differentiated Connectivity Solutions for Enhanced Event Experiences

Secure performance enhancement

Service providers can offer tailored, high-performance differentiated connectivity during events, enhancing user experience and unlocking new revenue streams.

Overview

Service providers can leverage differentiated connectivity APIs (QoD, URSP, … etc), anti-fraud CAMARA APIs, and AI solutions to offer on-demand connectivity subscriptions tailored to specific application needs. The approach enhances connectivity options and optimizes user experience during high-demand scenarios, such as large-scale events, while providing secure and differentiated services.

Challenge

During large events, network performance can degrade, leading to a decline in customer experience. Service providers face the challenge of monetizing superior network capabilities beyond flat-rate offerings while diversifying business models to increase revenue and prevent fraudulent activities, including cheating and ticket scalping.

Solution

Service providers can utilize CAMARA APIs to limit fraud and monetize enhanced network performance. Subscriber-based differentiation encourages high-ARPU users to migrate to 5G with prioritized access, while app-based differentiation leverages advanced network slicing to optimize user experiences at specific locations. This enables service providers to deliver premium service offerings at critical moments, drive innovation, and unlock new revenue opportunities.

How it works

  1. User is at an event venue and notices that the network performance is poor.
  2. User opens the FET Circle App.
  3. The network authenticates the user to:
    • Ensure their location and device support the new capabilities
    • Target the user with a proper plan via AI
  4. User selects "Enhanced performance" offer and then starts the payment via the app.
  5. Network validates that the user did not swap their SIM recently.
  6. Once the payment is successful, the user can enjoy the service provided through the new network slice.
video

Business applications

The main target segments for this use-case are high-ARPU VIP subscribers, hard Core event goers, enthusiastic spectators, entertainment lovers and event organizers.

Business models

Service providers can realize value through two distinct business models: direct sales to consumers and bundled offers with event organizers.

 

APIs in use

  • CAMARA SIM Swap
  • CAMARA Location retrieval
  • Differentiated connectivity API
Related read
Cloud core exposure server

Cloud core exposure server

Ericsson Network Location

Ericsson Network Location