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MWC 2026

Beyond the Buzzwords

Executive conversations on the shifts redefining networks and how to turn them into growth.

What is Beyond the Buzzwords?

Sessions

Beyond the Buzzwords goes past the headlines to focus on what actually drives value. In a series of executive conversations, Ericsson leaders discuss the shifts reshaping networks and the value they unlock for customers, businesses, and society. From autonomous operations and AI native networks to differentiated connectivity, new business models, and the road to 6G, the series connects technology choices to real growth and impact. 

Building networks for AI

AI is already reshaping what networks must deliver and how they operate.

In this leadership conversation, Elena Fersman and Mårten Lerner explore AI from two perspectives: Networks for AI and AI for networks. They discuss how new AI driven applications such as connected glasses, autonomous systems and physical AI are changing traffic patterns and increasing demands on uplink performance, latency and scale. They also explain how 5G Standalone, differentiated connectivity and open APIs provide the foundation to support these requirements.

The conversation then turns to how AI is embedded across the network itself. From radio to core and operations, AI is applied end to end using intent based management. Instead of isolated algorithms, operators define outcomes and the network translates them into coordinated technical actions. Real world results already show measurable gains in spectral efficiency, user throughput and energy performance, with security and trustworthy AI built in by design.

The discussion connects today’s AI deployments in 5G to the AI native architecture that will shape 6G, and highlights why building networks for AI at scale starts now.

6G: The intelligent fabric for AI

6G is not a reset. It is the next step in building networks that embed intelligence at every layer.

In this leadership conversation, Erik Ekudden and Preeti Nagarajan discuss how 6G evolves from 5G Standalone to enable intelligence at scale. They explore AI native architecture, distributed intelligence across device, edge and cloud, and the architectural choices that will shape future business models. The conversation connects today’s network decisions to tomorrow’s performance, resilience and new revenue opportunities.

Autonomous networks: unboxing the path to real business outcomes

Autonomous networks go beyond incremental automation, changing how networks operate, adapt, and create value efficiently. In this leadership conversation, Jenny Lindqvist and Răzvan Teslaru discuss what makes a network truly autonomous and why it matters. They cover the core pillars of autonomy, such as intent-based operations, agentic AI, and openness across multi-vendor environments, and look beyond efficiency to show how autonomy enables new services, differentiated connectivity, and monetizable customer experiences.  

Differentiated connectivity: turning the network into a revenue engine

In this conversation, Cecilia Atterwall and Patrick Johansson explore how communications service providers can turn 5G investments into differentiated value and new revenue streams.

The focus shifts from Megabits per second to outcomes: a video call that never fails, a stadium experience that just works, or enterprise connectivity with assured performance. The technical foundation is 5G Standalone with network slicing and SLAs that enable guaranteed performance when and where it matters.

To scale beyond individual offers, network capabilities must be exposed to the wider ecosystem. Network APIs are standardized software interfaces that allow developers and partners to access advanced network capabilities such as quality on demand, location, security and other performance features. This enables new applications and business models. Aduna is a global network API aggregation platform. It brings together network APIs from multiple operators into a single access point, making it easier for developers and enterprises to build once and scale across markets, while enabling CSPs to monetize their capabilities at global scale. Watch the full conversation to see how it all comes together to enable new business models and revenue at scale.

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