Ericsson Radio System succeeds in the Red Dot Award: Product Design 2016. International recognition of design excellence awarded to both Ericsson Radio System Macro Series and Ericsson Radio System Micro Series. Independent panel of experts assessed entry live on-site, for degree of innovation, formal quality, functionality and ecological compatibility.

Ericsson (NASDAQ:ERIC) Radio System has been awarded in the Red Dot Award: Product Design 2016, the international competition for high-quality design. Both the Ericsson Radio System Macro Series and the Ericsson Radio System Micro Series were awarded the Red Dot. Only products that set themselves apart considerably through design excellence receive the sought-after quality seal from the international Red Dot jury.

The distinction goes to both the Ericsson Radio System Macro Series and Ericsson Radio System Micro Series. The jury acclaim of Ericsson Macro Series cited the way it optimizes accessibility and usability by its ergonomic design and intuitive interfaces. The innovative design supports all phases of usage: installation, operation and service. One-bolt installation is effortless, thanks to a robust handle and an innovative rail mounting system. Of the Ericsson Micro Series, they said all phases of usage from installation to operation and service are effortless, supported by the innovative design. With the Ericsson Radio System Ericsson has increased the focus on industrial design and usability, enabling faster network roll out for the operator. Each characteristic of this product has been both ergonomically and esthetically designed.

With 41 experts from all around the world, who are chosen according to strict rules, the Red Dot Award: Product Design guarantees high competence in judging. The jury is comprised of design professors, specialized journalists and freelance designers not engaged by participating companies.

The independent expert panel assesses each entry live and on site, according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. Professor Dr. Peter Zec, founder and president of the Red Dot Award, says: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”

Winning designs will be part of a special exhibition in the Red Dot Design Museum Essen, “Design on Stage,” before becoming part of the permanent exhibition.

With roughly 2,000 exhibits from 45 nations, the Red Dot Design Museum Essen displays a complete range of current product design. In the former boiler house of the UNESCO World Heritage Site Zollverein coal mine, it presents products that have won the Red Dot on five floors, covering approximately 4,000 square meters. Every year, the world’s largest exhibition of contemporary design informs around 150,000 visitors about current trends and top achievements.

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organized by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information:

Notes to editors

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