Discover four key trends for capturing 5G value
Ericsson ConsumerLab has conducted research across 28 global 5G markets, identifying four key trends for capturing 5G value, giving communications service providers vital insights into what drives 5G network satisfaction and user retention. So, what does the research reveal about capturing 5G value in Canada? We have analyzed data specific to Canada for the four key trends highlighted in the global study.
What do Canadians want from 5G?
Four key Canadian findings
How to unlock 5G value?
Ericsson ConsumerLab reveals four priorities for Canadian service providers.
1. 5G network satisfaction drivers are evolving beyond coverage
2. 5G is reshaping video streaming and AR usage
Service providers looking to increase customer engagement should offer innovative service bundles to leverage the rising demand for new video formats and AR, driven by 5G.
3. 5G performance at key locations influences consumer loyalty
Canadian service providers should prioritize enhancing 5G performance in key locations to boost consumer loyalty and minimize churn rates.
4. 5G consumers are willing to pay a premium for connectivity
It would be valuable for service providers to explore differentiated 5G monetization strategies with speed tiers, content bundles, and QoS-based pricing, leveraging 5G SA capabilities and targeted segmentation.