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FWA

How fixed wireless access for households capture the connectivity market

Capturing the 5G FWA opportunity: A household view

Interest in Fixed Wireless Access for households as a preferred connectivity is a growth opportunity for service providers. Five key findings for capturing that opportunity have been revealed by Ericsson ConsumerLab research.

The 5G Fixed Wireless Access opportunity for households

This Ericsson ConsumerLab study explores the current stage of home broadband internet and delves into the status of Fixed Wireless Access connectivity for households with both 4G and 5G. It examines consumer connectivity needs, satisfaction with existing broadband solutions and future demands and potential, as well as perceptions and views on Fixed Wireless Access to fulfil these requirements.

FWA handbook 2021 cover image wall mounted CPE

5 key findings

Once tried, 5G FWA is chosen for main household connectivity

Once proven, 5G FWA is chosen for main household connectivity

A belief that 5G network performance is on par with fiber is motivating households that have tried, tested and proven the benefits of 5G FWA to opt for it as their main connectivity, with 7 in 10 purchasing 5G FWA as a full replacement for their previous means of connectivity.

FWA’s drive to committed speed

FWA’s drive to committed speed

The key driver for households when opting for FWA is a need for high speed. However, one in three households believe that wired is superior to wireless in terms of speed, which is a barrier to FWA adoption and indicates a need to ensure the committed speeds of FWA offerings.

Convenience is the main advantage of FWA

Convenience is the main advantage of FWA

Many households indicate that FWA outperforms wired connectivity solutions in terms of flexibility, customization, and ease of installation, with convenience as the notable key differentiator for FWA as a connectivity offering.

Six distinct different motivations for future uptake of FWA

Six distinct segments for future uptake of FWA

Households expressing interest in FWA are not a homogenous group in terms of their needs. Rather, they have indicated a wide range of requirements when selecting FWA. This is reflected in the six needs-based segments presented in this study. The segments, which are available in all markets, are impacted in size by the prevalent market conditions and the socio-demographical situations of households.

FWA offering: Versatile positions, limitless opportunities

FWA offering: Versatile positions, limitless opportunities

Household interest in FWA as a preferred connectivity offering provides a growth opportunity for service providers to capture. Three offerings are proposed, leveraging on the adaptability of FWA, for service providers to consider: value-based offerings, suitable for price-sensitive household segments; performance-based offerings, recommended for households prioritizing upgrades of current connectivity offerings; and customization-based offerings, recommended for households that prefer to be able to customize their offerings.

Capturing the 5G Fixed Wireless Access opportunity for households

5G FWA is emerging as an increasingly popular solution for home connectivity. Find out how service providers can best position offerings to capture potential growth opportunities of Fixed Wireless Access for households.

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Methodology

This Ericsson ConsumerLab study explores the current stage of home broadband internet and delves into the status of Fixed Wireless Access connectivity for households with both 4G and 5G. It examines consumer connectivity needs, satisfaction with existing broadband solutions and future demands and potential, as well as perceptions and views on FWA to fulfill these requirements. Unless specified, when FWA is mentioned in the study it refers to both 4G and 5G FWA households.

Spanning 19 countries, this research is unique in its scale, diversity and comprehensive approach to understanding households’ internet connectivity. It focuses on how various stages of home broadband internet development across different markets influence consumer choices and perceptions, emphasizing the importance of diversity and variety of needs across and within each of these markets. The FWA opportunity is analyzed within the unique home broadband internet context in each market.

Methodology

 

5G Fixed Wireless Access is a growing solution for home broadband connectivity, and the markets analyzed in this research cover three Fixed Wireless Access adoption stages. The first comprises of countries with minimal or no 5G Fixed Wireless Access (India, Nigeria, Indonesia, Brazil, Thailand, Mexico, Malaysia and Turkey). In the next stage are countries with best effort1 5G FWA (Canada, Germany, Japan, the Czech Republic, the UK and the Philippines). The final stage is countries in advanced stages towards large-scale, speed-based2 5G Fixed Wireless Access rollouts (Oman, Norway, the US, the Kingdom of Saudi Arabia (KSA) and Australia).

The research was undertaken online, between August and October 2023. Surveys were conducted with 23,700 respondents aged between 15 and 65, residing in households where the internet is used daily, in which they are either decision makers with influence on their household connectivity or with overall knowledge of internet usage by other members of their household.

The study equates to a global representation of 370 million households that are home to 1.2 billion individuals.

1. Best effort is defined in the Ericsson FWA handbook 2023 as a nomadic indoor device (CPE) with MBB-like device handling. Typically, volume-based price plans (e.g., GB bucket per month).

2. Speed-based 5G FWA is defined in the Ericsson FWA handbook 2023 as a managed device (CPE), indoor or outdoor. Price plan based on sold data rate. Subscription tied to known location.

Meet our authors

Maya Moukbel

Maya Moukbel

Senior Researcher at Ericsson ConsumerLab , 5G consumer monetization-FWA focus

Gunnar Ehrnborg

Gunnar Ehrnborg

Principal Researcher at Ericsson ConsumerLab, drives the development of statistical analyses.

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Capturing the opportunities arising from growing interest in Fixed Wireless Access for household connectivity requires an understanding of how and where to best position FWA offerings. Research by Ericsson ConsumerLab has revealed some vital insights.

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