Delivering premium experiences with differentiated connectivity

Empowering the transition to performance-based model for business growth

Step into the future of mobile communication with differentiated connectivity, where every interaction is geared towards personalized needs and requirements. Our cutting-edge approach goes beyond the current one-size-fits-all solutions, offering personalized, reliable, high-performance connectivity that adapts to the service differentiation requirements of modern applications.

Experience the unparalleled efficiency and sustainability of networks designed for the era of 5G and beyond. Differentiated connectivity isn't a concept; it's a strategic advantage that propels mobile networks forward, ensuring every connection is not only made but made to matter.

For 5G SA communication Service providers, differentiated connectivity paves the way for unique, high-quality user experiences, unlocking service differentiation at scale to support the industry shift into a performance-based business model for connectivity. It's especially transformative in sports and entertainment, where Ericsson's solutions mitigate network issues that triple the chance of user churn at events, enhancing satisfaction and driving new revenue.

A network for the fans, by the fans

A clear example of the power of differentiated connectivity to transform industries and businesses can be seen in Sports and Entertainment. None more so than Ericsson’s collaboration with Ooredoo Qatar to ensure their customers were universally connected during the sporting mega event in 2022. While more recently, working with mobile operators in Germany to make sure the 5G network delivered a great user and fan experience in the cities, fan zones and stadiums during another sporting mega event in June of this year.

“Our innovation focus at Deutsche Telekom is on developing new differentiated services. Working with Ericsson and partners we have demonstrated the quality of experience benefits of a consistent low latency and actively pushed the ecosystem in this area. We now welcome the launch of 5G slicing and L4S in Ericsson’s RAN software offering as we prepare the next steps to bring the benefits to our customers.”

- Changsoon Choi, Vice President, Network Service Differentiation and Convergence, Deutsche Telekom

Differentiated connectivity is made up of a set of capabilities and end-to-end resources on a 5G SA network, as well as the associated devices and applications. It covers a full spectrum, from application behavior in client and server as well as networking technologies such as advanced RAN features, like radio resource partitioning, new radio schedulers, software-defined networking (SDN), diverse 5G Core network capabilities, like URSP and APIs exposure, and end-to-end network network slicing support. Together they facilitate dynamic and flexible network configuration and management, all geared toward driving a differentiated user experience.

And for those CSPs who are looking to stand out in a competitive market, our suite of solutions, including OSS/BSS with Services Orchestration and Assurance, 5G Core, Intelligent Transport, Network Intelligence and Automation, and Radio Access Network (RAN), have been engineered to work together to provide the essential building blocks needed to achieve this goal.

By integrating these capabilities, CSPs can deliver fan experiences that are not just enjoyable but truly unforgettable.

OSS/BSS with Services Orchestration and Assurance

This solution ensures Service Providers can deliver personalized and seamless connectivity experiences, crucial for fans who expect uninterrupted service during high-demand events. It enables quick deployment of new services, ensuring fans have access to the latest offerings without missing a beat.

5G Core

At the heart of 5G networks, Ericsson's 5G Core solution supports the high-speed, high-capacity demands of large event venues, providing the backbone for a memorable fan experience. It ensures robust and continuous connectivity, allowing fans to share their live experiences instantly and reliably.

5G Transport

Ericsson's 5G Transport contribute to a smooth and enjoyable journey to and from the event, enhancing the overall fan experience. By optimizing traffic flows and providing real-time updates, fans can navigate to events with ease and convenience.

Network Intelligence and Automation

This solution ensures that network performance is optimized during critical moments, providing fans with the high-quality connectivity they expect during peak times. It uses AI and machine learning to predict and manage network loads, ensuring a seamless fan experience.

Radio Access Network (RAN)

Ericsson's RAN solutions are designed to handle the massive data traffic generated by large event crowds. They ensure that fans can enjoy high-definition streaming, augmented reality, and other bandwidth-intensive applications without interruption, making every moment memorable.

The journey toward differentiated connectivity

The transition to differentiated connectivity is already underway, not just for leading service providers, but across the entire industry.

Join the movement! Download the first chapter of the Differentiated connectivity handbook on how to achieve scalable and sustainable service differentiation to consistently meet the diverse needs of users and application providers, and start capturing the value of premium experiences.

Subscribe today and be among the first to receive a copy of "The Journey Toward Differentiated Connectivity."

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Discover how Singtel is creating pioneering services with 5G standalone

Singtel’s partnership with Ericsson has allowed them to take their offerings to the next level with more connectivity differentiation to meet a growing market demand for personalization, receiving numerous accolades for its dedication to 5G innovation that is paving the way for other service providers who are looking to deliver service differentiation at key global or local events. Find out more about Singtel’s journey from exploration to scale.

Read the case study

How Singtel is creating pioneering services with 5G standalone

As service providers continue to refine their differentiated connectivity offerings, we can expect even more innovative applications in sports and entertainment. From personalized AR overlays that enhance the live viewing experience to AI-powered chatbots that provide instant answers to fan queries, the possibilities are endless.

By leveraging these advanced networking capabilities, service providers can transform stadiums and arenas into showcases for the power of differentiated connectivity. This not only enhances the fan experience but also demonstrates the potential of these technologies across various industries, paving the way for new revenue streams and business models in the 5G era.

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