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MWC 2026

Mobile broadband reloaded: the transformation to performance-based service offerings 

A discussion between leading communications service providers on how they evolve mobile broadband through differentiated connectivity, scale innovative approaches, and address key challenges.

Wednesday, March 4, 2026 at 16:00 (CET)

Location: Ericsson pavilion, Hall 2

Host: Ericsson

Watch Ericsson and leading communications service providers showcasing real-life examples of what they are doing in their respective markets and how they are continuously evolving their offering.

In this session, service providers also answered how they interpret differentiated connectivity, how they implement and scale those services in the market, the significant challenges they face, and how they address those hurdles from a customer value proposition point of view.

Featured partners: Deutsche Telekom, KDDI, Singtel, T-Mobile US

Watch the recording on LinkedIn, YouTube, or here:

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Speaker

Cecilia Atterwall

Cecilia Atterwall 

Head of Marketing, Ericsson

Cecilia Atterwall is Head of Group Marketing, and Cloud Software and Services Marketing and Communications....

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Experts

Haruki Izumikawa, VP of Technology Strategy, KDDI Corp.

Haruki Izumikawa

VP of Technology Strategy
KDDI Corp.

Noel Wirzius, Commercial Product Manager APIs, Deutsche Telekom

Noel Wirzius

Commercial Product Manager APIs
Deutsche Telekom

Salim Kouidri, Senior Vice President of Technology, T-Mobile US

Salim Kouidri

Senior Vice President of Technology
T-Mobile US

Tay Yeow Lian, CTO, Singtel Singapore

Tay Yeow Lian

CTO
Singtel Singapore