MWC 2026
Mobile broadband reloaded: the transformation to performance-based service offerings
Wednesday, March 4, 2026 at 16:00 (CET)
Location: Ericsson pavilion, Hall 2
Host: Ericsson
Watch Ericsson and leading communications service providers showcasing real-life examples of what they are doing in their respective markets and how they are continuously evolving their offering.
In this session, service providers also answered how they interpret differentiated connectivity, how they implement and scale those services in the market, the significant challenges they face, and how they address those hurdles from a customer value proposition point of view.
Featured partners: Deutsche Telekom, KDDI, Singtel, T-Mobile US
Watch the recording on LinkedIn, YouTube, or here:
Moderator
Cecilia Atterwall
Head of Marketing, Ericsson
Cecilia Atterwall is Head of Group Marketing, and Cloud Software and Services Marketing and Communications....
View profileExperts
Haruki Izumikawa
VP of Technology Strategy
KDDI Corp.
Noel Wirzius
Commercial Product Manager APIs
Deutsche Telekom
Salim Kouidri
Senior Vice President of Technology
T-Mobile US
Tay Yeow Lian
CTO
Singtel Singapore