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MWC 2026

Cecilia Atterwall 

Head of Marketing, Ericsson
Cecilia Atterwall

About

Cecilia Atterwall is Head of Group Marketing, and Cloud Software and Services Marketing and Communications. She oversees Ericsson marketing messaging and insights, integrated campaigns and global events. This includes leading Ericsson’s global marketing activations towards customers, as well as the Ericsson industry and vision positioning towards the broader market. She is also responsible for marketing and communications activities for Cloud Software and Services, promoting a wide portfolio that leverages AI and automation to deliver high-performing autonomous networks to customers around the world.

A strategist and visionary thinker with a passion for mobile technology, Cecilia holds a Master of Science in Industrial Engineering and Management from Chalmers University of Technology in Sweden. 

Differentiated connectivity XR/AR Network APIs

Wednesday, March 4, 2026 at 16:00 (CET)

Location: Ericsson pavilion, Hall 2

Mobile broadband reloaded: the transformation to performance-based service offerings

Monetization Differentiated connectivity XR/AR

Speaker: Cecilia Atterwall

Host: Ericsson

A discussion between leading communications service providers on how they evolve mobile broadband through differentiated connectivity, scale innovative approaches, and address key challenges.

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