MWC 2026

Redefining consumer experiences

Deliver personalized, AI-powered experiences, dynamically using network APIs to create value in the moment.”

Personalized, real‑time experiences by design

AI is creating a new data era: generative AI and smart wearables drive high‑volume, bidirectional traffic that demands reliable low‑latency and resilient connectivity. Together, we will explore trusted digital assistants on wearables and real‑time personalization running on high‑performing networks, as well as discuss how network APIs and differentiated connectivity enable co-created experiences and new revenue streams.

With the new toolbox of 5G capabilities, communication service providers can better address individual customer needs, directly in the moment, allowing for better experiences, increased loyalty, and new monetization opportunities.

Cecilia Atterwall, Head of Group Marketing and Head of Marketing and Communications, Business Area Cloud and Software Services, Ericsson

Conference agenda

Wednesday, March 4, 2026 at 11:30 (CET)

Location: Ericsson pavilion, Hall 2

From telco to techco: expanding into digital financial services

AI and machine learning Monetization XR/AR

Speaker: Pavan Ramkishan Bachwal

Host: Ericsson

A deep dive into how integrating financial services, powered by network APIs and digital identity, enables communications service providers to evolve into digital financial service providers.

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Wednesday, March 4, 2026 at 16:00 (CET)

Location: Ericsson pavilion, Hall 2

Mobile broadband reloaded: the transformation to performance-based service offerings

Monetization Differentiated connectivity XR/AR

Speaker: Cecilia Atterwall

Host: Ericsson

A discussion between leading communications service providers on how they evolve mobile broadband through differentiated connectivity, scale innovative approaches, and address key challenges.

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