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      Expert Analytics

      Portfolio

      Expert Analytics offers near real-time, multivendor and cross-domain big data analytics capabilities tailored for communication service providers.

      By correlating metrics and events from network nodes, probes, devices, OSS/BSS, and other sources, Expert Analytics enables service providers to estimate customer experiences for each of their individual subscriber, as well as obtain actionable behavior insights to predict, prioritize, and resolve subscriber-impacting events, retain and upsell subscribers, and prioritize network investments.

      OUR KEY BENEFITS

      Increase revenues

      Actionable service insights enhance customer experience, driving measurable gains in subscriber retention, cross-sell/upsell opportunities, and customer lifetime value (CLV).

      Optimize operations

      Reduced operational expenses across customer care, planning, and engineering through optimized hardware utilization, streamlined CI/CD, simplified deployment, and efficient network operations.

      AI-driven operational workflows

      Together with Gen-AI network insights assistant and agentic network intelligence, Expert Analytics provide AI-enabled conversational operations, root cause analysis, closed-loop enablement and standards-aligned analytics.

      Description Related Information

       

      Communication service providers face increasing competitive pressure to deliver excellent customer experience, necessary for sustained revenue growth, subscriber retention and high lifetime value.

      Big data analytics can help, but fully leveraging insights exactly when they can be most impactful has proved to be a challenge. In addition, service providers often struggle to tailor generic big data solutions for their specific needs. This is where Ericsson Expert Analytics comes in.

      As a multi-vendor, cross-domain, big data analytics solution tailored to service providers, Expert Analytics is designed to improve the subscriber experience and drive new revenue through a real-time, end-to-end telecommunication analytics solution offering unique insights and closed-loop actions.

      Expert Analytics measures the perceived experience of subscribers based on correlated metrics and events from network nodes, probes, devices, OSS/BSS, and other sources. It helps service providers predict, prioritize, and resolve subscriber-impacting events as well as to retain and upsell based on experience and behavior profiles.

      Expert Analytics supports a wide range of services, including challenging new services such as VoLTE and VoWiFi as well as encrypted over-the-top (OTT) traffic. It is 5G enabled for both core and radio, bringing essential insights to help telecommunication service providers successfully bring 5G capabilities to their subscribers.

       

      Expert Analytics also provides a 3GPP-compliant network data analytics function (NWDAF) platform that delivers real-time and predictive network analytics, enabling automation, network optimization, and autonomous operations through standardized insight exposure and analytics services.


      Expert Analytics addresses a broad range of telecommunication use cases and leverages the vast telecommunication domain knowledge and experience of Ericsson, providing a toolset to help service providers meet changing business and consumer demands. By converting data to insights, and, through integration with our leading OSS/BSS portfolio, converting insights to actions, Expert Analytics delivers significant positive impacts in such key areas as:

      • Marketing, through the measurement of subjective customer experience and prediction of Net promoter score (NPS) for every subscriber, using artificial intelligence to identify churn risk, upsell potential, and customer support needs; and automatically delivering targeted offers that drive retention, satisfaction and average revenue per user (ARPU).
      • Customer care, delivering a more satisfying customer care experience with higher first-call resolution and shorter call-handling time.
      • Operations, helping to identify subscriber-impacting events in near real time, prioritize based on scope and importance of impact, and automatically identify the most probable cause of the issue before triggering the next best action (policy, configuration, trouble ticket, etc.)
      • Planning, assisting in enhanced network investment decisions based on knowledge of which upgrades will most impact the perceived customer experience of the most important customers.
      • Radio access network (RAN) analytics, helping to leverage fast, visual, explorative analytics for large sets of detailed RAN data, guided by artificial intelligence, in order to support 24/7 RAN optimization.
      • Monetization, supporting new business models with partners based on anonymized subscriber data and insights.

       

      Ericsson Telco IT AI Apps offers a set of cloud native AI and Gen-AI applications designed to augment the insights of Ericsson Expert Analytics. These AI and Gen-AI applications are offered as fully managed services to CSPs. Ericsson Telco IT AI Apps are available either on Ericsson's in-house cloud agnostic platform Ericsson Telco IT AI Engine or HCP AI/Gen-AI platform.

       

      Ericsson Telco IT AI Apps leverages AI automated workflows and personalized interactions. Ericsson Expert Analytics can be augmented with the following Telco IT AI Apps:

      • Agentic network intelligence: Combines subscriber-level event data, data streaming, analytics tools, AI agents and a domain-specific knowledge base, helping operations teams to identify potential issues earlier, understand their likely causes and take informed action faster.
      • Network insights assistant: Converts natural language text to SQL, fetching on-the-fly customized network experience insights.
      • User behavior clustering: Automates the segmentation of users based on customer behavior and service usage helps marketing teams effortlessly craft targeted offers to maximize profit.