Trend 10: The Nature+ Park
Imagine that by 2030, society has reached peak mobility and the need to reduce CO2 emissions has meant adopting a lifestyle more focused on activities close to where you live. What would you miss the most?
If you are an urbanite, the answer might well be nature. However, the rising threat of extreme weather implies not only positive associations to nature, but those of danger too. Consequently, nature needs to be tamed, controlled by technology, and packaged in piecemeal fashion like Japanese bonsai trees. As a result, the idea of a Nature+ Park was the top-rated concept for personal use by consumers, with 42 percent wanting to visit one in their local shopping mall by 2030.
An AR/VR zoo where you can interact with amazing animals in their habitat, even if they are extinct, is the highest-ranked feature of the Nature+ Park. Seventy-three percent of respondents believe it will be available by 2030 and as many as 55 percent want to visit it. An obvious advantage would be that the danger of meeting these animals is only imaginary. Visitors could seamlessly switch AR/VR scenery to track these animals down, experience another type of adventure or just take a romantic stroll, all of which 7 out of 10 believe will be on offer by 2030.
Since there will most likely be room for a single park in your local shopping mall, variety will be an important draw, with 62 percent thinking these parks will be built out of programmable materials that reconfigure the layout every night so that every visit is different.
The social aspect that the park offers is not only important when it comes to romance. Two-thirds of consumers want their own hybrid park experience to connect to other parks so that they can walk together with friends using telepresence technology, while feeling that they are physically together.
However, with the need to control nature, many also feel a need to limit the level of immersion. Hence the AR/VR zoo experience is not only the highest rated, but also the one most believed to cause negative effects. While 6 out of 10 believe there will be multisensory body suits so that visitors can feel heat, cold, rain and wind within the park, this is also rated as the second most likely experience to cause issues.
Finally, nature should not only be convenient, but productive too. Half of respondents want to visit a park that uses automated urban farming so that they can pick produce for a reasonable fee and take it home as food. Download the report