Skip navigation
Woman checking her phone on the subway.

Indosat Ooredoo Hutchison: BSS transformation for digital future enablement

Drive innovation and efficiency
Case

Indosat Ooredoo Hutchison: Maximizing business impact to transform Indonesia's digital future

In collaboration, Indosat Ooredoo Hutchison (IOH) and Ericsson aim to drive innovation, unlock opportunities, and promote sustainable growth in telecommunications, underscoring the joint mission to deliver cutting-edge digital experiences.​

Watch the discussion between Vikram Sinha, President Director and CEO, IOH and Per Narvinger, Executive Vice President, Business Area Networks (previously Senior Vice President Business Area Cloud Software and Services), Ericsson with George Glass CTO, TM Forum.

“The successful deployment of the Digital Monetization Platform was a testament to the spirit of ‘Gotong Royong’—a collaborative effort uniting all stakeholders toward our common goal. This partnership with Ericsson will assist Indosat to elevates the quality of services and providing marvelous experience to our customers. Through real-time monetization and a highly adaptable platform, we are enabling new business models that will fuel growth across the industry”

- Vikram Sinha, President Director and CEO, IOH Indonesia 

Introduction


What?

Indosat Ooredoo Hutchison partnered with Ericsson to deliver an innovative BSS transformation for real-time business agility and impact.


Why?

Indosat Ooredoo Hutchison had a fragmented BSS landscape hindering its ability to deliver a superior experience to customers and driving high operational costs due to complex IT operations


How?

Taking a specialized end-to-end lifecycle approach, Ericsson helped IOH design, deploy, evolve, and operate its BSS with Ericsson Digital Monetization Platform.


The challenge

Indosat Ooredoo Hutchison had a fragmented BSS landscape, with over five different technology vendors supplying various applications such as billing, charging, voucher server, catalogue management, order handling, activation, and mediation. Consequently, the management of IT operations was also fragmented, with disparate vendors handling levels 1, 2, 3 and 4 operations, leading to higher operating expenses.

This multi-vendor landscape lacked unified end-to-end accountability, hindering effective business oversight. Each vendor was focused on meeting their application-specific technical KPIs. However, the technical KPIs failed to translate into the overarching business KPIs which IOH wanted to achieve.

The absence of a single point of accountability for end-to-end coordination inhibited automation, perpetuating inefficiencies in managing business processes and IT operations. 

Moreover, launching new products took a long time due to the necessity for configurations across multiple systems and the involvement of various vendors, each requiring specialized competencies.

IOH's fragmented BSS infrastructure with multiple vendors.
The diagram shows how IOH’s BSS infrastructure is fragmented across multiple vendors. It is divided into two blocks: 1. The block on the top, represents IOH BSS fragmented architecture showing a variety of omnichannel touchpoints with different channels connect to various BSS components: Order Management, Catalog (from multiple systems), Billing and Finance & Collections (from Vendor 1), Next Generation Voucher Server (from Vendor 2), Charging and Access (from Vendor 5), Activation (from Vendor 3), and Mediation (from Vendor 4). This to illustrates a complex, multi-vendor setup. 2. The below block below presents IOH’s vendor complex vendor layout for support levels 1 to 4: • Level 3/4: Vendors A, B, C, and D • Level 2: Vendor A, Managed Service Provider, Vendor C • Level 1: Indosat, Managed Service Providers, and 3PP outsourced This layered structure highlights IOH’s complex multi-vendor BSS support across different operational levels.
Fragmented operations
Lack of business and service quality
Lead time for service recovery
Long time to launch products

The solution

IOH’s unified and simplified BSS infrastructure with Ericsson Digital Monetization Platform

The BSS applications and operations’ previously fragmented IT architecture is unified and modernized, enabled by set of end-to-end OSS/BSS services to drive IOH’s ambition to become a full Digital Telco with its 5G network.

A holistic approach to delivery powered the BSS transformation at scale. Embedding deep telco knowledge into every stage of the transformation lifecycle. Ericsson helped Indosat Ooredoo Hutchison design, deploy, evolve, and operate its streamlined BSS.

A comprehensive analysis of IOH’s business objectives drove a strategic roadmap that aligns seamlessly with IOH’s vision.

The fragmented BSS applications were replaced with Digital Monetization Platform, a unified end-to-end digital BSS solution, including charging, billing, mediation, order management and catalog capabilities.

The solution supports TM Forum-aligned open APIs to facilitate ecosystem and channels integration swiftly. The implementation also aligns with TM Forum’s shared information and data model (SID) for products, services, and resources.

Ericsson monitors and manages the entire BSS solution: infrastructure, applications, and processes, ensuring business-critical applications availability, performance and continuity. The IT managed services, including Automated Business Service Management services, commit to end-to-end business KPIs on order fulfillment, bill run completion etc.

End-to-end BSS coordination has paved the way for automation. Automation and artificial intelligence manage business processes and IT operations efficiently.

Indosat Ooredoo Hutchison and Ericsson are exploring the use of Generative AI (Gen AI) and Machine Learning (ML) to accelerate monetization and co-create innovative offerings that will deliver revenue uplift and improve time-to-market.

""
The diagram depicts IOH’s unified and simplified BSS infrastructure with Ericsson Digital Monetization Platform. It is composed of 3 blocks: 1. First block depicts Ericsson's Digital Monetization Platform and partner ecosystem, highlighting integrating with over 20 partner vendors and 70+ channels. The "Ericsson Digital Monetization Platform” includes the modules of like: API Layer, Order Management, Catalog, Billing, Charging, Activation, Mediation, and Access. The platform is integrated with "3rd Party Products" and supported by "Business service monitoring and automation." 2. In the middle, it shows the different support levels (1, 2, 3/4) provided by Ericsson as a partner to IOH. 3. At the bottom, continuous evolution is driven by Ericsson Intelligent IT Suite, enabled by a wide set of services consist of Technical Advisory to Build to Operate to Ensure services.

Digital Monetization Platform

is a product catalog enabled, convergent charging and billing solution. It is a powerful full stack solution that provides end to end capabilities to achieve cost efficiency, flexibility and speed necessary to monetize digital services.

Ericsson 5G Transformation Strategy Consulting

Providing business value realization to identify and quantify meaningful and tangible business value from technology-enabled solutions and transformations

Cloud-Native Application Development

Providing services for application’s development , integration, maintenance and quality assurance across Ericsson, third-party, homegrown, or custom be-spoke applications. 

Automated Business Service Management

Manage and optimize the operations through automation of the business processes enabling service KPIs based operations.

The result

The combination of Digital Monetization Platform (DMP) with holistic services to advise, build and operate the BSS solution end-to-end, incorporating automation and AI, transformed the BSS operations and simplified the BSS architecture.

This transition from complex multi-vendor management to streamlined trusted partner management includes Ericsson taking complete accountability from levels 1 to 4, alongside providing umbrella support for any third-party infrastructure management. This has significantly increased operational efficiency and reduced operating expenses. During this critical transformation, disruptions were minimized through major program milestones.

During the initial phase, 8 million postpaid subscribers were migrated to the new platform and 83 million prepaid subscribers in the more recent phase. A smooth cutover with zero major incidents post go-live. Over 100 million active subscribers across segments are currently supported.

With Digital Monetization Platform and homogeneous operations, many business KPIs improved. For example, the order to activation time for first-time success orders (less than 5 minutes) was reduced by 70% after implementation of Digital Monetization Platform. Similarly, order to activation time for orders taking less than a day was decreased by 62%.

Implementing a modernized architecture featuring a centralized catalog for multiple lines of business has led to a 60% reduction in time to market.

Digital Monetization Platform also helped in reducing order fallout. The percentage of postpaid orders failed in first attempt diminished by 68%.

Indosat Ooredoo Hutchison, with support from Ericsson, will migrate its entire BSS stack to Google Cloud, integrated with a wide range of cloud-native solutions and applications from Ericsson’s OSS/BSS portfolio, reducing system complexity and increasing operational efficiency.

~100M 

Subscriptions on Digital Monetization Platform

99.999%

Service success rate through migration             

  • Committed efficiency with automation
  • Focus on business/services KPI management

Sample of Key Performance Indicators (KPIs) improvement

90.00 %
Improvement for bill generation time 
70.00 %
Improvement for Order to Activation (O2A) Time
60.00 %
Reduction in time to market

Related content